Executive Summary
Ashley Spencer is the Director of Marketing at Chubbies Shorts, based in Minneapolis, Minnesota. With a robust background in brand marketing and visual merchandising, her leadership encompasses all facets of marketing strategy, creative direction, and performance marketing for the company. Her extensive hands-on experience in the apparel, fashion, lifestyle, and sports sectors, combined with sophisticated e-commerce and project management skills, positions her as a highly influential decision-maker and a key contact within Chubbies Shorts’ marketing organization.
Professional Overview
Current Role: Director of Marketing, Chubbies Shorts
- Location: Minneapolis, MN, United States
- Areas of Responsibility:
- Strategic leadership of all brand marketing activities
- Oversight of digital marketing, e-commerce, and creative direction
- Management of product storytelling, influencer relations, PR, and partnerships
- Directs campaign creation, editorial and product styling, and social media strategy
- Coordinates both email and SMS marketing initiatives
Ashley is recognized for being highly detail-oriented, deadline-driven, and professional, with notable expertise in project management and merchandising. She manages both high-level strategy and granular execution, driving Chubbies Shorts’ brand and commercial growth.
Professional Background & Skills
Education
- BS in Marketing
The Art Institute of Dallas, 2009
Core Competencies
- Strategic Planning: Brand, digital, and partnership strategy; campaign management and execution
- Creative Direction: Leading visual merchandising, editorial styling, product storytelling, and creative asset development
- E-commerce & Digital Marketing: Email and SMS marketing management, e-commerce platform operations, performance analytics
- Influencer & PR: Influencer marketing, PR campaigns, partnership marketing, and sports marketing initiatives
- Copywriting and Content Creation: Long-form and short-form copy for campaigns and product storytelling
- Social Media Management: Platform strategy, content development, and community engagement
Technical Toolset
Experience with leading-edge marketing and analytics solutions, including:
- Attentive (SMS/email marketing)
- Klaviyo (CRM/e-commerce marketing)
- Creator IQ & Grin (influencer marketing/management)
- FB Ads Manager, TikTok Business (paid/social ad campaigns)
- Google Analytics, Simon Data, Looker (analytics/BI)
- Sprout Social (social media management)
- Shopify, Magento (e-commerce)
- Mailchimp (email marketing)
- Photoshop (creative production)
- Tribe Dynamics (influencer marketing analytics)
Key Partnerships & Clients
Ashley Spencer has led or contributed to collaborations and marketing efforts for an array of prominent brands and organizations, including:
- Consuela
- Disney (Marvel, Star Wars/Lucasfilm)
- George Kittle (NFL Athlete)
- NBC Universal (Jurassic Park)
- NFL
- Olympic Heritage, Team USA
- Paramount (Teenage Mutant Ninja Turtles)
- Taco Bell
- Texas Monthly
- Tight End University (TEU)
- Urban Outfitters
- Vans
This network illustrates her deep integration into entertainment, sports, and lifestyle verticals, with substantial experience in navigating both corporate partnerships and influencer-driven activations.
Notable Attributes
- Industry Experience: Over a decade of progressive experience in apparel, fashion, sports, and lifestyle marketing
- Location & Relocation: Originally from Texas; currently based in Minneapolis, MN
- Professional Reputation: Known for creativity, punctuality, project ownership, and the ability to execute complex, cross-channel campaigns
- Digital Presence: Active on social platforms – significant for understanding engagement approach and direct outreach potential (e.g., Instagram: [_pineapplesundae](https://www.instagram.com/_pineapplesundae/); LinkedIn: [Ashley Spencer](http://www.linkedin.com/in/ashleyyspencer))
Contact Information
- Email: howdyashley@icloud.com
- LinkedIn: [linkedin.com/in/ashleyyspencer](http://www.linkedin.com/in/ashleyyspencer)
Actionable Insights
Ashley Spencer’s decision-making authority, broad marketing skill set, and high-profile professional partnerships point to significant influence over vendor selection and partnership decisions at Chubbies Shorts. Her history of cross-industry collaboration and proficiency with digital tools suggests a strong openness to innovative marketing, analytics, and e-commerce solutions. Key priorities for engagement should center on measurable outcomes for brand performance, campaign efficiency, digital engagement, and partnership ROI. Adapting pitch content to her technical fluency and results-oriented approach is recommended for optimized resonance.
