Ashley Stead

Associate Director, Growth Product
Edmonton, Alberta, Canada

Professional Overview

Ashley Stead is an experienced growth product leader with a track record of driving impactful business outcomes through user-centric product strategy and innovation. As the Associate Director of Growth Product at nesto, she is responsible for spearheading the company's growth initiatives, leveraging data-driven insights to identify and capitalize on new market opportunities.

Experience Summary

Current Role

As the Associate Director of Growth Product at nesto, Ashley is responsible for leading the company's growth product team. In this role, she oversees the development and implementation of growth-focused product strategies, collaborating cross-functionally to align engineering, marketing, and sales efforts. Ashley's expertise in product management, UX research, and data analysis has enabled her to consistently deliver measurable improvements in user acquisition, engagement, and retention.

Career Progression

Prior to her current role, Ashley held various product and operations leadership positions, including Product Leader (Growth) and Product Owner at nesto, as well as Product Owner (Product & UX Research Manager) and Operations Manager (UX Research & Product Operations) at LawDepot. Her earlier experience also includes roles in marketing and customer acquisition at the Alberta Motor Association. Throughout her career, Ashley has demonstrated a strong ability to drive innovation, optimize product performance, and foster cross-functional collaboration to achieve sustainable business growth.

Academic Background

Ashley holds a Bachelor of Commerce degree from the University of Alberta, with a specialization in Marketing. She has also completed additional certifications in product management, user experience research, and data analytics, further enhancing her expertise in the field.

Areas of Expertise

• Product strategy and roadmap development

• Growth marketing and user acquisition

• Data-driven decision making and analytics

• User experience research and design

• Cross-functional team leadership and collaboration

Professional Impact

At nesto, Ashley has spearheaded several high-impact growth initiatives, including the successful launch of a new customer referral program that drove a 25% increase in user acquisition and a 15% boost in customer lifetime value. Additionally, she has led the implementation of a comprehensive user research program, which has resulted in the development of more targeted and personalized product experiences, leading to a 20% improvement in user engagement and retention.

Conclusion

With a versatile background in product management, marketing, and operations, Ashley Stead is a strategic and innovative growth leader who consistently delivers measurable business results. Her passion for user-centric product development, combined with her data-driven approach and strong cross-functional collaboration skills, make her a valuable asset to any organization seeking to accelerate its growth and market dominance.