Ashley Talley

Director, Performance Marketing

Professional Overview
Ashley Talley is an accomplished performance marketing professional with over 10 years of experience driving growth and digital strategy for leading consumer brands. As the Director of Performance Marketing at Zenni Optical, she oversees a team responsible for expanding the company's online presence and optimizing marketing channels to deliver exceptional ROI. Concurrently, she provides strategic consulting services to clients as a Growth Marketing Consultant, leveraging her expertise in data-driven digital marketing, media optimization, and e-commerce growth.

Experience Summary

Current Role
As the Director of Performance Marketing at Zenni Optical, Ashley leads a team of digital marketing experts in executing end-to-end performance marketing campaigns. She is responsible for developing and implementing strategies to drive customer acquisition, engagement, and retention through paid search, social media, and other digital channels. Under her leadership, the team has achieved notable successes, including a 25% increase in conversion rates and a 35% improvement in customer lifetime value.

Career Progression
Prior to joining Zenni Optical, Ashley held various leadership roles at Wpromote, a prominent digital marketing agency. As the Senior Director of Media Strategy and Senior Director of Social Media, she spearheaded innovative cross-channel campaigns that drove measurable results for clients across industries. Before that, she served as the Head of Marketing and a Growth Marketing Specialist at Bite, a fast-growing direct-to-consumer brand, where she played a pivotal role in scaling the company's digital presence and customer base.

Academic Background
Ashley holds a Bachelor of Arts degree in Marketing from California State University, Long Beach, where she graduated with honors.

Areas of Expertise

• Performance marketing strategy and optimization

• Data-driven digital marketing and analytics

• E-commerce growth and customer acquisition

• Social media marketing and influencer engagement

• Paid media planning and optimization (search, social, display)

• Cross-channel campaign management and integration

Professional Impact
During her tenure at Wpromote, Ashley led the development and execution of a comprehensive social media strategy for a leading outdoor apparel brand, resulting in a 40% increase in social media engagement and a 25% boost in online sales. She also spearheaded a paid search campaign for a luxury retail client, which drove a 30% improvement in return on ad spend (ROAS).

Conclusion
With a proven track record of driving digital growth and a passion for data-driven marketing, Ashley Talley is a strategic and results-oriented performance marketing leader. Her ability to leverage the latest trends and technologies to deliver measurable business impact makes her a valuable asset to both Zenni Optical and her consulting clients.