Ashley Urbansky

Director, Marketing Strategy & Planning — LocalFinds

Professional Overview
Ashley Urbansky is an accomplished marketing strategist and digital transformation expert with over a decade of experience driving growth and innovation across various industries. As the Director of Marketing Strategy & Planning at LocalFinds, a Walmart-owned company, she is responsible for developing and executing integrated marketing campaigns that elevate the brand's presence, engage target audiences, and deliver measurable business impact.

Experience Summary

Current Role
In her current role at LocalFinds, Ashley is instrumental in shaping the company's marketing vision and overseeing the strategic planning process. She leads a team of talented marketers in developing and implementing comprehensive campaigns that span digital channels, content creation, and traditional advertising. Under her guidance, the company has experienced significant year-over-year growth in web traffic, customer acquisition, and brand awareness.

Career Progression
Prior to her position at LocalFinds, Ashley held several senior marketing roles, including Director of Marketing at Emerged Inc, Senior Digital Marketing Manager and Consultant at Kinsa, and Director of Digital & Growth Marketing at Nutritional Growth Solutions. Throughout her career, she has demonstrated a consistent track record of driving measurable business results through data-driven, customer-centric strategies.

Academic Background
Ashley holds a Bachelor of Science degree in Marketing from the University of Illinois at Chicago, where she graduated with honors. Her academic achievements include being named to the Dean's List and receiving numerous accolades for her contributions to student organizations and campus initiatives.

Areas of Expertise

• Digital marketing strategy and execution

• Integrated campaign planning and optimization

• Brand development and positioning

• Data analysis and performance measurement

• Cross-functional team leadership and collaboration

• Agile project management and process improvement

Professional Impact
Throughout her career, Ashley has spearheaded several high-profile projects that have earned industry recognition and delivered tangible business impact. At Emerged Inc, she led the development and launch of a groundbreaking e-commerce platform that resulted in a 32% increase in online sales. At Kinsa, she designed and implemented a targeted social media campaign that drove a 28% uplift in customer engagement.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Ashley Urbansky is a valuable asset to any organization seeking to elevate its marketing efforts and drive sustainable growth. Her dedication to innovation, data-driven decision-making, and cross-functional collaboration make her a compelling leader in the dynamic and ever-evolving marketing landscape.