Ashlie Hilbun, Chief Strategy Officer (CSO) & Senior Vice President, Strategic Marketing
Professional Overview
Ashlie Hilbun is an accomplished strategic leader with extensive expertise in healthcare, philanthropy, and higher education. As the Chief Strategy Officer (CSO) and Senior Vice President of Strategic Marketing at Arkansas Children's, she plays a pivotal role in driving the organization's long-term vision and innovative marketing initiatives.
Experience Summary
Current Role
In her current role as the Chief Strategy Officer (CSO) and Senior Vice President of Strategic Marketing at Arkansas Children's, Ashlie is responsible for spearheading the organization's strategic planning, overseeing the development and implementation of comprehensive marketing strategies, and fostering cross-functional collaboration to achieve the hospital's ambitious goals. Under her leadership, Arkansas Children's has strengthened its brand positioning, expanded its statewide presence, and enhanced its ability to deliver exceptional patient-centered care.
Career Progression
Prior to her current role, Ashlie held various leadership positions at Arkansas Children's, including Vice President of Philanthropy and Executive Director of Philanthropy & Statewide Network. She also served as the Senior Director of Development & External Relations at the J. William Fulbright College of Arts & Sciences at the University of Arkansas, where she played a pivotal role in advancing the college's fundraising and partnership initiatives.
Ashlie's diverse background, which includes experience in disaster recovery and non-profit management, has equipped her with a unique perspective and the ability to navigate complex challenges. Her track record of success in driving organizational growth, fostering philanthropic partnerships, and delivering impactful marketing campaigns has positioned her as a respected leader in the healthcare and education sectors.
Academic Background
Ashlie holds a Bachelor's degree from the University of Arkansas, where she developed a strong foundation in community engagement, strategic planning, and nonprofit management.
Areas of Expertise
- Strategic planning and execution
- Healthcare marketing and brand management
- Philanthropic fundraising and partnership development
- Stakeholder engagement and cross-functional collaboration
- Non-profit management and operations
Professional Impact
Throughout her career, Ashlie has played a crucial role in transforming organizations and driving positive change. At Arkansas Children's, she has spearheaded the development of innovative marketing campaigns that have increased patient awareness, strengthened community partnerships, and elevated the hospital's reputation as a leading provider of pediatric care. Her ability to align strategic priorities with operational excellence has been instrumental in positioning Arkansas Children's for continued growth and success.
Conclusion
Ashlie Hilbun is a respected strategic leader with a proven track record of driving organizational transformation and delivering measurable results. Her deep industry expertise, collaborative leadership style, and commitment to excellence make her a valuable asset to Arkansas Children's and the healthcare community at large.
