Ashlyn Ruth

Director of Global Product Marketing

Professional Overview
Ashlyn Ruth is an accomplished marketing professional with over 5 years of experience in the cosmetics and beauty industry. As the Director of Global Product Marketing at Pat McGrath Cosmetics, she spearheads the development and execution of strategic marketing campaigns that drive brand awareness, product adoption, and revenue growth across international markets.

Experience Summary

Current Role
As the Director of Global Product Marketing at Pat McGrath Cosmetics, Ashlyn is responsible for leading a team of product marketers to develop and implement comprehensive marketing strategies that align with the brand's global expansion initiatives. She oversees the creation of impactful marketing content, coordinates cross-functional collaboration, and leverages data-driven insights to optimize campaign performance and achieve ambitious sales targets.

Career Progression
Prior to her current role, Ashlyn held marketing positions of increasing responsibility at leading cosmetics companies, including Senior Product Marketing Manager at Thrive Causemetics Inc. and Manager, Global Marketing at Laura Mercier Cosmetics. She has a proven track record of driving measurable business impact through innovative marketing strategies and effective cross-team coordination.

Academic Background
Ashlyn holds a Bachelor of Business Administration with a concentration in Marketing from the University of Michigan, where she graduated cum laude.

Areas of Expertise

• Global product marketing strategy and execution

• Omnichannel campaign development and optimization

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and performance analysis

• Branding and content creation

• Digital marketing and e-commerce optimization

Professional Impact
During her tenure at Thrive Causemetics Inc., Ashlyn spearheaded the company's successful international expansion, launching marketing campaigns that resulted in a 28% increase in international revenue. At Laura Mercier Cosmetics, she led the development of a groundbreaking social media strategy that drove a 42% lift in brand engagement and a 15% increase in online sales.

Conclusion
With her extensive experience, strategic mindset, and proven track record of delivering impactful marketing initiatives, Ashlyn is poised to continue driving growth and innovation at Pat McGrath Cosmetics. Her passion for the industry, coupled with her holistic marketing expertise, make her a valuable asset to any organization seeking to elevate their global brand presence and drive sustainable business success.