Ashlynn McBride
Brand Partnership & Influencer Outreach Associate Manager
Houston, Texas, United States
Professional Overview
Ashlynn McBride is an experienced Brand Partnership and Influencer Outreach Associate Manager with a proven track record of success in the marketing and advertising industry. She possesses a unique blend of strategic expertise and hands-on operational capabilities, enabling her to drive impactful digital and influencer-led campaigns for leading consumer brands.
Experience Summary
Current Role
As the Brand Partnership & Influencer Outreach Associate Manager at Quince, Ashlynn is responsible for cultivating and managing relationships with influential content creators and industry partners. She oversees all aspects of influencer recruitment, campaign planning, and performance tracking, ensuring maximum visibility and engagement for Quince's product offerings. Through her strategic approach and effective communication, Ashlynn has played a pivotal role in expanding Quince's brand reach and driving meaningful conversion through influencer collaborations.
Career Progression
Prior to her current role, Ashlynn served as the Influencer Marketing Coordinator (Junior Talent Coordinator) at TubeScience, where she honed her skills in talent management, campaign execution, and data analysis. She has also held positions as a Marketing and Influencer Coordinator at Waist Snatchers and a Marketing Coordinator at Boys & Girls Clubs of the Gulf Coast, contributing to the success of various digital marketing initiatives.
Ashlynn's entrepreneurial spirit led her to found Ashlynn Racquel Media, a boutique marketing agency specializing in influencer strategy and creator partnerships. Additionally, she co-founded Women In Marketing, a professional development community dedicated to empowering female marketers and fostering industry connections.
Academic Background
Ashlynn holds a Bachelor of Science degree in Marketing from the University of Houston, where she graduated with honors.
Areas of Expertise
- Influencer marketing and partnership management
- Brand strategy and campaign development
- Digital marketing and social media optimization
- Talent identification, recruitment, and relationship management
- Data analysis and performance tracking
- Cross-functional collaboration and project management
Professional Impact
Throughout her career, Ashlynn has demonstrated a talent for driving tangible results for her clients and employers. At Quince, she has spearheaded several successful influencer campaigns that have yielded significant increases in brand awareness, website traffic, and e-commerce sales. Her ability to identify and collaborate with the right content creators has consistently delivered high-performing, authentic branded content.
As the founder of Ashlynn Racquel Media, Ashlynn has leveraged her expertise to provide comprehensive influencer marketing solutions to a diverse portfolio of clients, helping them navigate the evolving digital landscape and maximize the impact of their influencer partnerships.
Conclusion
Ashlynn McBride is a versatile marketing professional with a proven track record of success in the brand partnership and influencer outreach space. Her strategic vision, operational excellence, and strong industry connections have positioned her as a valuable asset to the organizations she serves. Ashlynn's dedication to driving measurable results and her commitment to professional growth make her an ideal candidate for continued advancement in the marketing industry.
