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Ashraf Gohar

Ashraf Gohar, MBA


Vice President, Global Sales & Marketing



Professional Overview
Ashraf Gohar is a seasoned executive with over 20 years of experience driving sales and marketing excellence across the technology and telecommunications sectors. As the Vice President of Global Sales & Marketing at Montrium, he oversees the company's international expansion and revenue growth strategies, leveraging his deep industry knowledge and proven track record of success.

Experience Summary

Current Role
In his current role as Vice President of Global Sales & Marketing at Montrium, Ashraf is responsible for spearheading the company's sales and marketing initiatives worldwide. He has been instrumental in shaping Montrium's global expansion, forging strategic partnerships, and leading a high-performing team to exceed revenue targets. Under his leadership, Montrium has experienced significant international growth, solidifying its position as a market leader in the pharmaceutical and life sciences technology space.

Career Progression
Prior to joining Montrium, Ashraf served as the Director of Advisory Services at BDC, where he provided strategic guidance to clients on digital transformation and IoT solutions. He also held several leadership positions at TELUS, including General Manager of IoT Solutions and General Manager of National Sales for IoT and TELUS Insights. Earlier in his career, Ashraf held sales and marketing roles at Rogers Communications, Grand & Toy, and Teleglobe, demonstrating his ability to drive revenue growth and build successful teams across diverse industries.

Academic Background
Ashraf holds a Master of Business Administration (MBA) from Concordia University, where he also taught part-time as a Lecturer in the evenings. His educational background, combined with his extensive industry experience, has equipped him with a unique blend of business acumen and technical expertise.

Areas of Expertise
  • Global sales and marketing strategy development

  • Channel management and partner ecosystem expansion

  • Digital transformation and IoT solution implementation

  • Talent management and team building

  • Strategic planning and execution

  • Data-driven decision making and performance optimization


Professional Impact
Throughout his career, Ashraf has consistently delivered measurable results for his employers and clients. At TELUS, he spearheaded the development and launch of innovative IoT solutions, which contributed to significant revenue growth and solidified the company's position as a market leader. In his advisory role at BDC, Ashraf helped clients navigate the complexities of digital transformation, enabling them to enhance operational efficiency and drive business innovation.

Conclusion
Ashraf Gohar is a versatile and results-oriented executive who has demonstrated his ability to lead global sales and marketing initiatives in the technology and telecommunications industries. With his extensive experience, strategic mindset, and proven track record of success, Ashraf is well-positioned to continue driving growth and innovation at Montrium as the company expands its international footprint.