Profile Overview
Name: Ashton Bishop
Current Role: Chief Executive Officer (CEO)
Company: Step Change
Location: Beaconsfield, Sydney, NSW, Australia
LinkedIn Profile: [Ashton Bishop - LinkedIn](https://au.linkedin.com/in/ashtonbishop)
Professional Experience and Achievements
Ashton Bishop is a recognized leader in the marketing and strategy field, holding the position of Chief Executive Officer at Step Change, a creative consultancy that specializes in combining strategy and creativity. With over 20 years of experience, Ashton has spearheaded million-dollar campaigns and significantly contributed to the creation of billions in new value for various businesses. His areas of expertise include marketing, business strategy, and predatory marketing.
- Predatory Marketing Expert: Ashton is known for his "predatory marketing" approach, a method that emphasizes outsmarting the competition rather than outspending them. This strategy has been particularly valuable for challenger businesses looking to carve out a market share in highly competitive environments.
- Award-Winning Speaker: Ashton is an award-winning business keynote speaker, having been named Speaker of the Year three times by the world’s top CEO network. His presentations are known for their dynamic blend of theory, hands-on workshops, and entertaining elements.
- Diverse Background: Beyond his traditional business roles, Ashton has a diverse background that includes experiences in street performing, TV presenting, stand-up comedy, and film directing. He even spent time performing with a circus, enriching his unique perspective and presentation style.
- Education: Ashton holds a commerce/law degree, which laid the foundation for his multifaceted career in marketing and strategy.
Keynote Topics
Ashton Bishop's keynote presentations are designed to challenge conventional thinking and empower businesses to thrive in competitive markets. Notable keynote topics include:
1. Predatory Marketing Strikes Back: Emphasizes tightening up marketing messages to stand out in today's crowded communication landscape.
2. Outsmart vs Outspend: Focuses on setting up and managing marketing efforts effectively to grow the business.
3. Next Horizon Thinking: Encourages exploring new opportunities and disruptive thinking in markets with low organic growth.
Company Overview: Step Change
Company Name: Step Change
Industry: Creative Consultancy
Location: Workit Spaces Unit A1, 35-39 Bourke Rd, Alexandria, NSW 2015, Australia
Contact Information:
- Phone: (+61) 2 8030 8655
- Email: office@hellostepchange.com
Website: [Step Change](https://www.hellostepchange.com/speaking/ashton-bishop)
Step Change positions itself as a new breed of creative consultancy, focusing on customer centricity and leveraging the intersection of strategy and creativity to deliver value to its clients. The company's diverse service offerings include business strategy, digital solutions, marketing plans, and value propositions.
Notable Projects and Clients
Step Change has worked with a wide array of clients across various sectors, including healthcare, technology, and consumer goods. Some notable clients and projects include:
- ACA Health
- AGL Internal Comms
- Bankstown City Aged Care
- Pizza Hut
- Primo
- Quantify Technology
Recent Activities and Interests
Ashton Bishop is active on LinkedIn, sharing insights and engaging with the community. Some of his recent activities include:
- Discussing the importance of team bonding and celebrating milestones achieved by the Step Change team.
- Sharing personal anecdotes and professional updates from his travels and experiences.
- Highlighting significant company events and achievements, such as reaching subscriber milestones on YouTube and collaborating on impactful projects.
These activities reflect Ashton's dedication to both his professional role and his personal development, showcasing his commitment to continuous learning and team collaboration.
Public Perception and Reviews
Ashton is highly regarded in his field, with substantial positive feedback from peers and clients. He maintains a strong online presence and reputation, particularly on platforms like LinkedIn and within professional circles.
Conclusion
Ashton Bishop's extensive experience in marketing and strategy, coupled with his innovative approach to predatory marketing and dynamic presentation style, makes him a key influencer and leader in the creative consultancy space. His leadership at Step Change continues to drive impactful results for a diverse range of clients, and his active engagement with the professional community ensures he remains at the forefront of industry developments.
