Ashton Hunt

Chief Digital Officer (CDO) at Deckers Brands

Professional Overview
Ashton Hunt is a seasoned technology executive with a strong track record of driving digital transformation and innovation. As the Chief Digital Officer (CDO) at Deckers Brands, he is responsible for leading the company's digital strategy and overseeing the implementation of cutting-edge technologies to enhance customer experience and operational efficiency.

Experience Summary

Current Role
Ashton has served as the Chief Digital Officer (CDO) at Deckers Brands since 2020. In this role, he is responsible for spearheading the company's digital initiatives, including the development and integration of e-commerce platforms, mobile applications, and data analytics solutions. Under his leadership, Deckers Brands has undergone a profound digital transformation, resulting in improved customer engagement, increased sales, and enhanced operational agility.

Career Progression
Prior to joining Deckers Brands, Ashton held various leadership positions in the technology and retail sectors. He served as the Vice President of Digital Innovation at Nike, where he led the development and implementation of the company's digital ecosystem, including its award-winning mobile applications and personalized customer experiences. Ashton also worked as the Chief Information Officer (CIO) at Nordstrom, where he played a pivotal role in integrating the company's online and in-store operations, enabling a seamless omnichannel experience for customers.

Academic Background
Ashton holds a Bachelor of Science degree in Computer Science from the University of Toronto. He also completed the Executive Leadership Program at the Stanford Graduate School of Business, further strengthening his strategic and transformational leadership capabilities.

Areas of Expertise
Ashton's areas of expertise include digital strategy, e-commerce and omnichannel solutions, data analytics and business intelligence, customer experience design, and enterprise-wide digital transformation. He is known for his ability to bridge the gap between technology and business, enabling organizations to harness the power of digital technologies to drive growth and competitive advantage.

Professional Impact
Throughout his career, Ashton has been recognized for his significant contributions to the industry. He has been featured in various publications, including Forbes and Harvard Business Review, for his innovative approaches to digital transformation. Additionally, Ashton has been a frequent speaker at industry conferences, sharing his insights and best practices with fellow technology and business leaders.

Conclusion
Ashton Hunt is a visionary Chief Digital Officer with a proven track record of driving digital transformation and innovation. With his deep industry expertise, strategic mindset, and strong leadership skills, he is well-positioned to guide Deckers Brands through the ever-evolving digital landscape and ensure the company's continued success in the years to come.