Ashton Spatz

Sr Director, Digital Acquisition Marketing

Professional Overview
Ashton Spatz is an accomplished digital marketing leader with over 15 years of experience driving customer acquisition and brand growth across the beauty, retail, and entertainment industries. As the Sr Director of Digital Acquisition Marketing at Meaningful Beauty, he oversees strategic planning, campaign execution, and performance optimization to accelerate digital customer acquisition and enhance the brand's online presence.

Experience Summary

Current Role
In his current role, Ashton is responsible for developing and implementing comprehensive digital marketing strategies to acquire new customers and expand Meaningful Beauty's digital footprint. He leads a team of digital marketers to execute high-performing campaigns across paid social, search, display, and affiliate channels, leveraging data-driven insights to continually improve campaign performance and return on investment. Under Ashton's leadership, Meaningful Beauty has achieved significant growth in its online customer base and witnessed a marked increase in digital revenue.

Career Progression
Prior to joining Meaningful Beauty, Ashton held various marketing leadership roles, including Sr. Manager of Customer Acquisition at LiveGlam, Director of Marketing at ARareWorld, and VP of Communication at Haley Miranda Group, where he spearheaded digital marketing initiatives for beauty, retail, and entertainment clients. His diverse background has equipped him with a deep understanding of digital marketing strategies, campaign optimization, and data-driven decision-making.

Academic Background
Ashton holds a Bachelor of Arts degree in Communication with an emphasis on the Entertainment and Music Industry from the University of Southern California. His academic and professional experiences have instilled in him a strong foundation in marketing, brand management, and digital execution.

Areas of Expertise

• Digital acquisition strategy and campaign execution

• Paid social media advertising (Facebook, Instagram, TikTok)

• Search engine marketing (Google Ads, Microsoft Ads)

• Display and programmatic advertising

• Affiliate marketing and partnership development

• Data analysis and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact
Throughout his career, Ashton has consistently delivered measurable results for his clients and employers. At LiveGlam, he spearheaded the development and implementation of a comprehensive digital acquisition strategy that drove a 35% increase in new customer acquisition and a 25% improvement in customer lifetime value. At ARareWorld, he led the brand's digital transformation, implementing a data-driven, omnichannel approach that resulted in a 28% year-over-year increase in online revenue.

Conclusion
Ashton Spatz is a seasoned digital marketing executive with a proven track record of driving customer growth and brand success. With his extensive experience, data-driven approach, and strong leadership skills, he is well-positioned to continue driving Meaningful Beauty's digital expansion and solidifying its position as a leading beauty brand in the industry.