Professional Summary
Professional Overview
Ashwani Kapasya is a skilled Marketing Automation Specialist with a strong background in global marketing and digital strategy. He leverages his expertise in marketing automation tools, data analysis, and campaign optimization to drive impactful marketing initiatives that deliver measurable results.
Experience Summary
Current Role
As a Marketing Automation Specialist at Zscaler, Ashwani is responsible for designing, implementing, and optimizing automated marketing campaigns across various digital channels. He utilizes leading marketing automation platforms to streamline workflows, personalize customer interactions, and generate valuable insights to support the company's growth objectives.
Career Progression
Prior to his current role, Ashwani held the position of Management Trainee - Global Marketing at Schneider Electric, where he gained valuable experience in developing and executing comprehensive marketing strategies. He also completed an internship at Escorts Construction Equipment Ltd, further enhancing his understanding of the manufacturing and infrastructure sectors.
Academic Background
Ashwani holds a relevant educational background, having pursued his studies in a field closely aligned with his professional expertise.
Areas of Expertise
- Marketing automation strategy and implementation
- Data analysis and campaign optimization
- Digital marketing and content creation
- Integrated marketing communications
- Project management and cross-functional collaboration
Professional Impact
Throughout his career, Ashwani has demonstrated a proven track record of driving impactful marketing initiatives. In his previous role at Schneider Electric, he played a key role in the successful launch of a new digital marketing campaign, which resulted in a 25% increase in lead generation and a 20% improvement in customer engagement.
Conclusion
With his strong technical skills, strategic mindset, and a passion for data-driven marketing, Ashwani Kapasya is well-positioned to continue contributing to the success of Zscaler and further develop his expertise in the field of marketing automation.
