Professional Summary
Professional Overview
Ashwani Kapasya is a Marketing Automation Specialist with a proven track record of driving digital marketing initiatives and leveraging technology to optimize marketing performance. With expertise in marketing automation, campaign management, and data-driven decision-making, Ashwani's focus is on helping organizations maximize the impact of their marketing efforts.
Experience Summary
Current Role
As a Marketing Automation Specialist at Zscaler, Ashwani is responsible for designing, implementing, and optimizing marketing automation workflows to streamline lead generation, nurturing, and conversion processes. He works closely with the marketing team to develop and execute targeted campaigns, leveraging tools like Marketo, Salesforce, and Google Analytics to generate insights and drive continuous improvement.
Career Progression
Ashwani's professional journey began with an internship at Escorts Construction Equipment Ltd, where he gained valuable hands-on experience in the industrial equipment sector. He then joined Schneider Electric as a Management Trainee in the Global Marketing team, where he played a key role in developing and executing digital marketing strategies, managing multi-channel campaigns, and analyzing performance data to optimize marketing outcomes.
Academic Background
Ashwani holds a Bachelor's degree in Business Administration from the University of Chandigarh, where he graduated with distinction. His academic focus on marketing, strategic management, and digital technologies has provided a strong foundation for his career in the field of marketing automation.
Areas of Expertise
- Marketing automation strategy and implementation
- Campaign management and lead nurturing
- Data analysis and performance optimization
- Cross-functional collaboration and stakeholder management
- Digital marketing techniques, including SEO, PPC, and social media
Professional Impact
During his time at Schneider Electric, Ashwani developed and executed a series of successful email marketing campaigns that resulted in a 25% increase in lead conversions. He also spearheaded the integration of Marketo with the company's CRM system, streamlining the lead management process and improving sales-marketing alignment.
Conclusion
Ashwani Kapasya is a versatile and results-driven marketing professional with a passion for leveraging technology to drive marketing success. His combination of technical expertise, analytical skills, and strategic thinking make him a valuable asset for organizations looking to enhance their digital marketing capabilities and achieve their growth objectives.
