Professional Summary
Professional Overview
Asma is an accomplished Talent Acquisition Manager with a diverse background in human resources and a passion for the culinary industry. She brings a unique blend of talent management expertise and entrepreneurial experience to her current roles at The Citizens Foundation and as The Happy Baker at Entrepreneur.
Experience Summary
Current Roles
Manager Talent Acquisition, The Citizens Foundation (2024-10-01 to Present)
- Leads the talent acquisition strategy for a leading non-profit organization, responsible for identifying and attracting top-tier talent to support the organization's mission and growth.
- Collaborates cross-functionally to understand hiring needs, develops targeted recruitment campaigns, and implements innovative sourcing techniques to build a strong pipeline of qualified candidates.
- Streamlines the recruitment process, leveraging data-driven insights to optimize efficiency and enhance the candidate experience.
- Contributes to the development and implementation of HR policies and procedures, ensuring compliance and fostering a positive organizational culture.
The Happy Baker, Entrepreneur (2017-01-01 to Present)
- Operates a successful online bakery, specializing in crafting delectable, artisanal baked goods.
- Manages all aspects of the business, including recipe development, production, marketing, and customer service.
- Leverages her culinary expertise and entrepreneurial spirit to build a thriving small business.
Career Progression
Talent Acquisition Specialist - HR Corp, National Foods Limited (2023-06-01 to 2024-09-01)
- Played a key role in the talent acquisition team, responsible for sourcing and recruiting top talent to support the organization's growth.
- Developed and implemented targeted recruitment strategies, utilizing a range of channels to reach qualified candidates.
- Collaborated with cross-functional teams to understand hiring needs and ensure a seamless onboarding process.
Talent Acquisition Specialist - Culinary, National Foods Limited (2022-03-01 to 2023-06-01)
- Specialized in the recruitment of culinary professionals, leveraging industry knowledge and networks to identify and attract top talent.
- Streamlined the recruitment process for the culinary division, improving efficiency and enhancing the candidate experience.
- Contributed to the development of employer branding initiatives to strengthen the organization's appeal to prospective candidates.
Academic Background
Asma holds a Master's degree in Human Resource Management from DHA Suffa University, where she also served as a Teaching Assistant and Liaison Officer, contributing to the academic and administrative functions of the university.
Areas of Expertise
- Talent Acquisition Strategy and Implementation
- Recruitment Process Optimization
- Employer Branding and Candidate Experience
- Human Resource Management
- Culinary Expertise and Entrepreneurship
Professional Impact
- Spearheaded innovative recruitment campaigns that resulted in a 25% increase in qualified candidate pool for key roles at National Foods Limited.
- Launched a successful online bakery, The Happy Baker, showcasing her entrepreneurial flair and culinary prowess.
- Recognized as a strategic partner in talent management, contributing to the growth and success of leading organizations in the food and non-profit sectors.
Conclusion
Asma's diverse background, encompassing both talent management and entrepreneurial pursuits, positions her as a versatile and dynamic professional. Her expertise in talent acquisition, coupled with her culinary passion and entrepreneurial spirit, make her a valuable asset in driving organizational success and fostering a thriving small business.