Professional Role and Expertise
Asma Al-Mulla currently holds the position of Director of Procurement at AW Rostamani Group, a prominent, diversified UAE-based conglomerate with operations spanning automotive, real estate, retail, logistics, lighting, and financial services sectors. She is a UAE national with over 17 years of professional experience in procurement and store operations, demonstrating strong expertise in strategic sourcing, category management, tendering, inventory management, pricing negotiation, and vendor relations.
Key Qualifications and Certifications
- Certified Professional Purchasing Manager (CPPM) awarded by the American Purchasing Society.
- Holds CIPS (Chartered Institute of Procurement & Supply) certification specifically pertinent to technology category management within AW Rostamani Group.
- Recognized as a finalist for 'Highly Commendable Honor' awards in sourcing, procurement, and warehouse initiatives — notably at the 20th UAE Supply Chain Excellence Award (2016) and the 22nd Supply Chain Excellence Award (2018) hosted in the UK. These honors indicate her procurement innovations have received international recognition for excellence.
Career Highlights and Responsibilities
Asma has a proven track record of managing a broad spectrum of procurement activities within AW Rostamani Group’s multi-sector environment, including:
- Leading group-wide procurement transformation initiatives aimed at efficiency and cost control.
- Overseeing category management and strategic sourcing processes to optimize supplier relationships and drive value across the supply chain.
- Engagement in technology-driven procurement strategies to align with organizational innovation goals, reflecting AW Rostamani Group’s ongoing digital transformation.
- Instrumental in collaborative partnerships, such as AW Rostamani Group’s memorandum of understanding with UAE Higher Colleges of Technology to support specialized training, underscoring her role in talent development and capacity building within procurement functions.
Public Engagement and Industry Recognition
- Selected as a speaker at the 2024 Procurement & Supply Chain LIVE Dubai conference (scheduled for 15 May 2024), highlighting her standing as a thought leader in procurement and supply chain management in the region.
- Featured across multiple industry platforms and social media where she advocates for Emirati women’s leadership and contribution within the corporate sector, reinforcing her profile as an influential female leader.
- Actively involved in initiatives promoting mindset and ambition as key drivers of success in procurement leadership roles at AW Rostamani Group.
Alignment with Corporate Strategy and Values
AW Rostamani Group, established in 1954, is one of the largest privately owned family businesses in the Middle East, with a strategic focus on innovation, sustainability, and Emiratization, achieving a 15% Emiratization rate as reported in 2024. Asma’s procurement leadership is aligned with these corporate priorities, particularly in adopting AI-enabled source-to-pay (S2P) solutions in partnership with technology provider GEP, reflecting her commitment to driving digital efficiency and sustainability in supply chain processes.
Language Proficiency and Location
Asma is fluent in Arabic and English, operating out of Dubai, UAE, which situates her well within the regional business and governmental ecosystem critical for strategic procurement partnerships.
This profile emphasizes Asma Al-Mulla’s strategic procurement leadership, professional certifications, and regional industry recognition within a diversified conglomerate. She has demonstrated capability in driving procurement transformation aligned with organizational innovation and Emiratization goals, making her a pivotal stakeholder in sourcing and supply chain decisions at AW Rostamani Group.
