Asma Shah

Professional Overview

Asma Shah is the Founder and CEO of YouMakeIt, a London-based organization that empowers underrepresented communities through training, mentorship, and entrepreneurial opportunities. With over two decades of experience in the media and creative industries, Asma is a respected leader known for her expertise in talent development, partnership management, and social impact initiatives.

Experience Summary

Current Role

As the Founder and CEO of YouMakeIt, Asma is responsible for setting the strategic vision, driving organizational growth, and overseeing all aspects of the business. Under her leadership, YouMakeIt has successfully launched numerous programs that have supported hundreds of individuals from diverse backgrounds, helping them to develop essential skills, build professional networks, and launch their own ventures.

Career Progression

Prior to founding YouMakeIt, Asma held various roles in the media and creative sectors, including Partnership Consultant at Minor Entertainment Ltd, Freelance Producer/Director at FACTION FILMS LIMITED, and Producer/Director at Islington Council. She also served as a Clore Fellow, a Music Pathfinder Manager at Roundhouse Trust, a 4Talent Development Advisor at Channel 4, and a Policy Adviser at The National Lottery Community Fund. Asma's diverse background and extensive experience in the industry have enabled her to develop a deep understanding of the challenges faced by underrepresented communities and to devise innovative solutions to address them.

Academic Background

Asma holds a Clore Fellowship, an prestigious leadership development program for individuals in the arts, culture, and creative industries.

Areas of Expertise

Asma's areas of expertise include talent development, partnership management, social impact initiatives, and entrepreneurship. She is known for her ability to identify and nurture emerging talent, build cross-sector collaborations, and create programs that drive meaningful change in local communities.

Professional Impact

Under Asma's leadership, YouMakeIt has become a recognized leader in the field of social impact entrepreneurship, with a growing portfolio of successful initiatives and a reputation for driving positive change. The organization's programs have been recognized with several awards and have helped to launch the careers of numerous entrepreneurs from underrepresented backgrounds.

Conclusion

Asma Shah is a visionary leader and social entrepreneur who is committed to creating a more inclusive and equitable creative economy. Through her work at YouMakeIt, she continues to inspire and empower individuals from diverse backgrounds to pursue their entrepreneurial dreams and make a meaningful impact on their communities.