Asma Waqfi

Experienced Treasury & Credit Controller

Professional Overview
Asma Waqfi is an accomplished Treasury & Credit Controller with over 15 years of experience in the cement and concrete industry. She has a strong track record of managing credit operations, optimizing cash flow, and driving financial efficiency for Lafarge Jordan, a leading cement manufacturer in the region.

Experience Summary

Current Role
As the Treasury & Credit Controller at Lafarge Cement Jordan, Asma is responsible for overseeing all credit management activities, including credit analysis, risk assessment, and collections. She also manages the company's cash flow and treasury operations, ensuring timely payment processing and optimal utilization of financial resources. Asma's contributions have been instrumental in maintaining Lafarge's strong financial position and customer relationships.

Career Progression
Asma's career with Lafarge Cement Jordan has been marked by a steady progression of roles and responsibilities. She began as an AP Accountant in 2006 and steadily advanced through positions as a GL Accountant, Fixed Assets & Reconciliations Specialist, and Senior Financial Analyst. In 2012, she assumed her current role as the Treasury & Credit Controller, where she has demonstrated exceptional leadership and financial acumen.

Academic Background
Asma holds a Bachelor's degree in Accounting from the University of Jordan, where she graduated with distinction. She has also completed various professional development courses in credit management, treasury operations, and financial analysis, further strengthening her expertise in the industry.

Areas of Expertise

• Treasury and cash flow management

• Credit risk analysis and collections

• Financial reporting and analysis

• Accounts receivable and payable operations

• Regulatory compliance and internal controls

• Strategic financial planning and decision-making

Professional Impact
During her tenure, Asma has played a pivotal role in optimizing Lafarge Jordan's credit management and treasury operations. She has implemented robust credit policies, streamlined collections processes, and leveraged data-driven insights to minimize bad debts and enhance customer relationships. Her proactive approach to cash flow management has enabled the company to navigate economic fluctuations and maintain a strong financial position.

Conclusion
Asma Waqfi is a seasoned financial professional with a proven track record of excellence in the cement and concrete industry. Her expertise in treasury management, credit control, and financial analysis has been instrumental in driving Lafarge Jordan's financial success. Asma's commitment to continuous improvement and her ability to adapt to industry changes make her a valuable asset to the organization.