Astrid Groenewegen - Founder, Behavioral Design Academy
Professional Overview
Astrid Groenewegen is the Founder of SUE | Behavioural Design Academy, a leading organization dedicated to advancing the field of behavioral design. With a strong background in policy, communication, and organizational management, Astrid brings a unique interdisciplinary approach to driving positive behavioral change.
Experience Summary
Current Role
As the Founder of SUE | Behavioural Design Academy, Astrid is responsible for the strategic direction and operational management of the organization. She oversees the development and delivery of cutting-edge behavioral design programs, workshops, and consulting services, helping clients across diverse industries unlock the power of human-centered design.
Under Astrid's leadership, SUE | Behavioural Design Academy has become a respected authority in the field, driving innovation and supporting organizations in addressing complex challenges through the lens of behavioral science.
Career Progression
In addition to her role as Founder, Astrid is also a Co-Founder of SUE & the Alchemists, a collaborative initiative that brings together experts from various disciplines to tackle societal and environmental challenges.
Prior to her entrepreneurial ventures, Astrid honed her expertise in policy, communication, and organizational management during her studies at the Vrije Universiteit Amsterdam, where she earned a Master's degree in Policy, Communication, and Organization.
Academic Background
Astrid holds a Master's degree in Policy, Communication, and Organization from the Vrije Universiteit Amsterdam, where she specialized in developing innovative solutions to complex societal and organizational challenges.
Areas of Expertise
- Behavioral design and human-centered design
- Organizational change management
- Policy development and implementation
- Strategic communication and stakeholder engagement
- Collaborative problem-solving and interdisciplinary approaches
Professional Impact
Under Astrid's leadership, SUE | Behavioural Design Academy has become a leading force in the behavioral design industry, driving positive change and helping organizations across various sectors create more effective and people-centric solutions.
Astrid's work has been recognized for its innovation and impact, and she has been invited to share her expertise at numerous industry events and conferences, further solidifying her position as a thought leader in the field of behavioral design.
Conclusion
Astrid Groenewegen's unwavering commitment to driving positive behavioral change, coupled with her unique interdisciplinary approach and entrepreneurial spirit, have positioned her as a visionary leader in the field of behavioral design. As the Founder of SUE | Behavioural Design Academy, Astrid continues to push the boundaries of what's possible, empowering organizations and individuals to create a more sustainable and equitable future.
