Astrid Lyons

Strategic Consultant and CMO

Professional Overview

Astrid Lyons is a seasoned strategic consultant and marketing executive with extensive experience driving growth and transformation across the retail and fashion industries. As a full-time strategic consultant and CMO, she leverages her cross-functional expertise to guide businesses through complex challenges and unlock new opportunities for success.

Experience Summary

Current Role

As the full-time strategic consultant and CMO at Figue, Astrid is responsible for spearheading the company's global relaunch and growth initiatives. In this role, she applies her deep industry knowledge and analytical acumen to develop and execute comprehensive strategic plans that align with the brand's long-term vision. Astrid also serves as the Vice President of Global Sales and Merchandising at RTW, where she oversees the company's international sales and merchandising operations.

Career Progression

Prior to her current roles, Astrid served as the Vice President of Global Sales at Diane von Furstenberg (DVF), where she played a pivotal role in driving the brand's international expansion and strengthening its market presence. Her proven track record of success in this position led to her appointment as a strategic consultant at Figue, where she played a key role in the company's global relaunch efforts.

Academic Background

Astrid holds a bachelor's degree in Business Administration from a leading university, with a specialization in Marketing and Strategic Management. Her academic achievements and strong analytical skills have been instrumental in shaping her professional development and expertise.

Areas of Expertise

• Retail and fashion industry strategy

• Global sales and merchandising management

• Brand positioning and marketing strategy

• Digital transformation and e-commerce optimization

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Astrid has consistently demonstrated her ability to drive measurable results for the organizations she has served. At DVF, she spearheaded the brand's international sales expansion, contributing to a significant increase in global market share. In her role as a strategic consultant at Figue, Astrid has been instrumental in developing and executing a comprehensive relaunch strategy that has positioned the brand for long-term success.

Conclusion

Astrid Lyons is a strategic and results-oriented professional with a proven track record of driving growth and transformation in the retail and fashion industries. Her combination of industry expertise, analytical capabilities, and cross-functional leadership make her a valuable asset to any organization seeking to capitalize on emerging market opportunities and strengthen its competitive position.