Atif Khan
Global Marketing Director - Emerging Brands
Atif Khan is an accomplished marketing executive with over 15 years of experience driving growth for leading consumer brands. As the Global Marketing Director for Emerging Brands at PepsiCo, he is responsible for spearheading innovative marketing strategies to accelerate the success of the company's newest and most promising product lines.
Professional Overview
Atif is a seasoned marketing strategist with a proven track record of building brand equity and driving revenue growth. His expertise spans the full marketing mix, including market research, brand positioning, campaign development, and performance optimization. Atif is particularly skilled at identifying emerging consumer trends and leveraging them to create impactful, consumer-centric marketing initiatives.
Experience Summary
Current Role
As the Global Marketing Director for Emerging Brands at PepsiCo, Atif leads a cross-functional team in developing and executing integrated marketing plans to support the company's portfolio of high-potential, early-stage brands. He is accountable for aligning brand strategy with consumer insights, optimizing marketing investments, and delivering measurable business impact. Under Atif's leadership, the emerging brand portfolio has achieved double-digit growth, gaining significant market share in key categories.
Career Progression
Prior to his current role, Atif held various marketing leadership positions at PepsiCo, including Marketing Director for the AMESA (Africa, Middle East, and South Asia) region, where he was responsible for driving the growth of the company's flavors, hydration, and energy product lines. Earlier in his career, Atif gained valuable experience as a Brand Manager at Philip Morris International and FrieslandCampina, where he honed his skills in brand management, innovation, and consumer insights.
Academic Background
Atif holds a Bachelor's degree in Computer Science from COMSATS Institute of Information Technology and a Master's degree in Business Administration from the Institute of Business Administration (IBA), University of the Punjab. He has also completed an executive education program in Strategic Marketing Management at the Harvard Business School.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Consumer insights and market research
- Digital marketing and e-commerce
- New product development and innovation
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Atif has been recognized for his ability to drive business growth through impactful marketing strategies. At PepsiCo, he led the successful launch of several new product lines, which collectively contributed over $50 million in incremental revenue. Atif's work has also been showcased at industry events, where he has shared his expertise in emerging brand marketing and consumer engagement.
Conclusion
Atif Khan is a dynamic marketing leader who combines strategic vision, data-driven decision-making, and a deep understanding of consumer behavior to deliver exceptional results. As the Global Marketing Director for Emerging Brands at PepsiCo, he is poised to continue driving the growth and success of the company's most promising brand innovations.
