Profile Overview
Name: Atif Rafiq
Company: Ritual
Position: CEO & Co-Founder
Professional Background
Atif Rafiq has over 25 years of experience in driving innovation and digital transformation across Silicon Valley and various Fortune 500 companies. He has held notable leadership roles at major corporations, spearheading digital and business transformations, most recently founding and leading Ritual, an AI-powered problem-solving engine.
Education
- MBA: University of Chicago Booth School of Business (2000)
- BA: Mathematics-Economics, Wesleyan University
Career Milestones
- Amazon, Yahoo!, AOL: Held various leading roles, contributing significantly to digital innovations.
- McDonald's: First Chief Digital Officer (CDO) in the history of the Fortune 500. His pioneering work led to billions of dollars in new revenue.
- Volvo: Global CDO and Chief Information Officer (CIO), where he managed major digital transformations.
- MGM Resorts International: President of Commercial and Growth, leading business transformation and innovation efforts, earning the title of U.S. Chief Digital Officer of the Year by CDO Club in 2019.
Achievements
- Top Voice on LinkedIn: Over 500,000 followers, recognized for substantial contributions to management thinking.
- Author: WSJ bestseller "Decision Sprint", detailing his proprietary methodology for decision-making.
- Thinkers 50 Nominee: Recognized among the top 50 management thinkers globally.
- Board Member: Serves on the board of several public companies, sharing his expertise in digital transformation and innovation.
Recent Highlights
- Ritual: As CEO and Co-Founder, Atif has led the development of an AI-driven solution to enhance decision-making processes in complex environments. Ritual has been endorsed by industry leaders and adopted by top companies for its innovative approach to problem-solving and workflow management.
- Publication and Speaking Engagements: Regularly publishes insights on LinkedIn, featuring content on product thinking, innovation, and leadership. Atif has been a keynote speaker at various prestigious events, such as the PTTOW! Summit and CXOTalk discussions.
Notable Events and Publications
- New Book Launch: "Decision Sprint" unveiled at PTTOW! Summit in May 2023.
- LinkedIn Articles: Highlights include thought leadership on AI, sustainable motivation, and the importance of "upstream" teamwork.
- Podcast Features: Guest appearances on platforms discussing topics like sustainable futures for knowledge workers and innovation with AI.
Key Contributions and Influence
Atif Rafiq is renowned for his ability to foresee and harness the potential of AI and digital workflows. His leadership in launching transformative digital products at Fortune 500 companies has positioned him as a catalyst for change in the tech landscape. Under his guidance, Ritual is rapidly becoming a pivotal tool for organizations looking to improve decision-making and operational efficiency through AI-driven solutions.
For further information and detailed insights into Atif Rafiq's professional journey, visit his [LinkedIn profile](https://www.linkedin.com/in/atif1) or explore [Ritual's official page](https://www.ritual.work/about/).
