Atree Kundu

Public Relations Manager | Bengaluru, Karnataka, India

Professional Overview

Atree Kundu is an experienced Public Relations Manager with a strong track record of driving impactful communications strategies and elevating brand visibility across the healthcare and venture capital industries. With a keen understanding of effective PR and stakeholder engagement, he has consistently delivered measurable results for leading organizations.

Experience Summary

Current Role

Public Relations Manager, Apollo Hospitals (2023-03-01 to Present)

• Responsible for developing and executing comprehensive PR campaigns to enhance Apollo Hospitals' brand positioning and reputation

• Collaborates closely with cross-functional teams to identify and capitalize on strategic communications opportunities

• Manages media relations, including generating positive press coverage and responding to crisis situations

• Analyzes market trends and competitive intelligence to inform proactive PR initiatives

Career Progression

Senior Manager PR and Communications, Capria Ventures (2022-01-01 to 2023-04-01)

• Spearheaded the development and implementation of a robust PR strategy that increased Capria Ventures' media visibility by 35% and strengthened its industry reputation

• Served as the primary point of contact for journalists, securing prominent placements in leading business and technology publications

• Collaborated with portfolio companies to enhance their PR efforts and amplify their impact

Manager - PR & Communications, Unitus Ventures at Capria Ventures (2020-07-01 to 2022-02-01)

• Played a pivotal role in crafting and executing targeted PR campaigns that supported the growth and positioning of Unitus Ventures' portfolio companies

• Developed effective crisis communication plans and managed sensitive issues to protect the firm's reputation

• Liaised with various stakeholders, including investors, founders, and industry influencers, to strengthen Unitus Ventures' brand presence

Education

• Master of Business Administration, Marketing, Bangalore University

• Bachelor of Arts, Mass Communication, Christ University

Areas of Expertise

• Strategic PR and communications planning

• Media relations and stakeholder engagement

• Crisis management and reputation protection

• Brand positioning and visibility enhancement

• Leveraging digital and social media platforms

• Reporting and performance analysis

Professional Impact

• Spearheaded PR campaigns that resulted in a 25% increase in media coverage for Apollo Hospitals

• Secured prominent feature stories in leading industry publications, elevating the profiles of Capria Ventures and its portfolio companies

• Developed effective crisis communication strategies that helped Unitus Ventures navigate sensitive situations and maintain a positive brand reputation

Conclusion

With his extensive experience in public relations and a deep understanding of the healthcare and venture capital industries, Atree Kundu is poised to drive transformative communications strategies and amplify the visibility of Apollo Hospitals. His proven track record of delivering measurable results and fostering strong relationships with media and industry stakeholders positions him as a valuable asset in the evolving PR landscape.