Aubrey Conner

Location: New York, NY

Professional Overview

Aubrey Conner is a seasoned marketing professional with extensive experience in driving strategic brand initiatives and delivering impactful digital marketing campaigns. With a strong background in the retail and e-commerce industry, Aubrey excels at leveraging data-driven insights to optimize customer engagement and campaign performance.

Experience Summary

Current Role

Aubrey currently serves as the Digital Marketing Manager at XYZ Retail Group, a leading omnichannel retailer. In this role, she is responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive online sales, and foster customer loyalty. Aubrey's key achievements include:

• Spearheading the implementation of a new customer relationship management (CRM) platform, resulting in a 25% increase in email marketing campaign open rates and a 15% boost in conversion rates.

• Optimizing the company's social media presence, leading to a 35% growth in organic followers and a 20% increase in social media-driven website traffic.

• Launching a successful influencer marketing program that generated a 12% uplift in brand awareness and a 18% increase in product sales.

Career Progression

Prior to her current role, Aubrey held the position of Digital Marketing Specialist at ABC Fashion, where she played a crucial role in expanding the brand's online presence and driving digital revenue growth. She was instrumental in the development and execution of highly targeted email marketing campaigns, which contributed to a 22% year-over-year increase in email-generated sales.

Earlier in her career, Aubrey was a Marketing Coordinator at DEF Retail, where she supported the implementation of various promotional initiatives and in-store activations, gaining valuable experience in the retail industry.

Academic Background

Aubrey holds a Bachelor of Science in Marketing from the University of California, Los Angeles (UCLA), where she graduated with cum laude honors. During her time at UCLA, she was actively involved in the school's chapter of the American Marketing Association, serving as the Vice President of Digital Marketing.

Areas of Expertise

• Digital marketing strategy and implementation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and influencer outreach

• Email marketing campaign development and optimization

• Data analysis and performance reporting

• Retail and e-commerce industry best practices

Professional Impact

Aubrey's exceptional digital marketing expertise and strategic mindset have consistently contributed to the success of the organizations she has been a part of. Her ability to leverage data-driven insights and deliver innovative, results-oriented campaigns has earned her recognition as a rising star in the industry.

Conclusion

With a proven track record of driving digital marketing excellence and a keen understanding of the evolving retail landscape, Aubrey Conner is poised to continue making a significant impact in her career. Her passion for leveraging data and technology to enhance customer engagement and drive business growth makes her a valuable asset to any organization.