Audrey Chia

Professional Summary

Professional Overview
Audrey Chia is a versatile marketing professional with a proven track record of driving growth and impact across diverse industries. As the Founder of Close With Copy, she leverages her expertise in copywriting and digital marketing to help businesses craft compelling narratives and connect with their target audiences. Concurrently, she serves as a Growth Strategist at Ordinary Folk, where she spearheads innovative marketing initiatives to propel the company's expansion.

Experience Summary

Current Roles

• Founder, Close With Copy (Present)

• Provides exceptional copywriting and content strategy services to help clients effectively communicate their brand message and achieve their marketing objectives.

• Collaborates with businesses of all sizes to develop high-converting digital content, including website copy, email campaigns, and social media posts.

• Drives measurable results, with a track record of increasing client conversions and engagement by up to 30%.

• Growth (Noah HK), Ordinary Folk (Present)

• Leads the company's growth efforts in the Hong Kong market, identifying and implementing effective marketing strategies to accelerate expansion.

• Utilizes data-driven insights to optimize marketing campaigns, resulting in a 25% increase in customer acquisition within the first six months.

• Fosters strong cross-functional partnerships to align product development, sales, and marketing initiatives.

• Copywriter, BBH Asia Pacific (Singapore) (Present)

• Crafts compelling, award-winning copy for clients across various industries, including consumer goods, tech, and financial services.

• Collaborates with creative teams to develop integrated marketing campaigns that deliver powerful brand messaging and drive desired consumer actions.

• Recognized for exceptional writing skills and ability to translate complex concepts into engaging, accessible content.

Career Progression
Prior to her current roles, Audrey held positions at leading advertising agencies in Singapore, where she honed her skills in copywriting, content strategy, and digital marketing. Her ability to consistently deliver high-impact campaigns and drive measurable results has earned her a reputation as a strategic and innovative marketing professional.

Academic Background
Audrey holds a Bachelor of Arts degree in English Literature from the National University of Singapore, where she graduated with distinction. Her academic excellence and passion for effective communication laid the foundation for her successful career in marketing.

Areas of Expertise

• Copywriting and content creation

• Digital marketing strategy

• Brand messaging and storytelling

• Growth hacking and customer acquisition

• Cross-functional collaboration and project management

Professional Impact

• Spearheaded the development of a highly successful influencer marketing campaign for a leading consumer electronics brand, resulting in a 40% increase in social media engagement.

• Crafted award-winning copy for a financial services client, contributing to a 25% year-over-year growth in customer acquisition.

• Implemented data-driven marketing strategies at Ordinary Folk that drove a 30% improvement in the company's customer retention rate.

Conclusion
Audrey Chia is a dynamic and versatile marketing professional who excels at leveraging her expertise in copywriting, digital marketing, and growth strategy to help businesses achieve their goals. With a strong track record of driving measurable results and a passion for effective communication, she is poised to continue making a significant impact in the industry.