Auke-Jan Bossenbroek
Legal Director, Marketing
Amsterdam, North Holland, Netherlands
Professional Overview
Auke-Jan Bossenbroek is an accomplished legal professional with over 15 years of experience in the technology and sports industries. As the Legal Director of Marketing at Booking.com, he is responsible for managing all legal matters related to the company's global marketing initiatives, ensuring compliance with complex regulatory frameworks and protecting the brand's intellectual property.
Experience Summary
Current Role
As the Legal Director, Marketing at Booking.com, Auke-Jan oversees a team of legal professionals and collaborates closely with the marketing department to provide strategic guidance and mitigate legal risks. He is responsible for reviewing and approving all marketing campaigns, partnerships, and content to ensure alignment with Booking.com's brand identity and legal requirements. Under his leadership, the company has successfully navigated complex regulatory landscapes and strengthened the protection of its valuable intellectual property assets.
Career Progression
Prior to his current role, Auke-Jan held various positions within Booking.com, progressing from Senior IP Counsel to Senior Managing Counsel IP. He played a key role in developing and implementing the company's comprehensive brand protection strategy, which resulted in a significant reduction in trademark infringement and counterfeit activities worldwide.
Before joining Booking.com, Auke-Jan served as the Group Leader of Brand Protection and Legal Counsel for Intellectual Property at FIFA, where he led a team responsible for safeguarding the organization's valuable intellectual property rights during major sporting events. He also held positions at the World Intellectual Property Organization and the law firm Kennedy Van der Laan, gaining valuable experience in arbitration, mediation, and intellectual property law.
Academic Background
Auke-Jan holds a Master's degree in Law from the University of Amsterdam, where he specialized in Intellectual Property and Information Technology. He has also completed various executive education programs in legal management and digital transformation, further enhancing his expertise in navigating the evolving legal landscape of the technology industry.
Areas of Expertise
- Intellectual property law, including trademark, copyright, and patent protection
- Regulatory compliance and risk management in the technology and marketing sectors
- Strategic brand protection and enforcement
- Negotiation and contract management for marketing partnerships and collaborations
- Leading and developing high-performing legal teams
Professional Impact
Under Auke-Jan's leadership, Booking.com has successfully defended its brand and intellectual property rights in numerous high-profile cases, solidifying the company's position as a market leader. He has also played a pivotal role in shaping the organization's legal strategy, contributing to its overall business growth and reputation.
Conclusion
With his extensive experience, strong legal expertise, and strategic mindset, Auke-Jan Bossenbroek is a valuable asset to Booking.com's leadership team. He is committed to driving innovation, fostering collaborative partnerships, and ensuring the company's continued success in the highly competitive online travel industry.
