Professional Summary

Professional Overview

Aundrea Bentley is a seasoned Marketplace Supervisor with extensive expertise in search and social media strategy. Currently employed at Crossmedia, she oversees the execution and optimization of digital media campaigns across various search and social platforms.

Experience Summary

Current Role

As the Marketplace Supervisor, Search and Social at Crossmedia, Aundrea is responsible for managing a team of digital media specialists and ensuring the successful delivery of client campaigns. Her key responsibilities include:

• Developing and implementing comprehensive search and social media strategies to drive client objectives

• Optimizing campaign performance through real-time data analysis and continual refinement of targeting and messaging

• Collaborating cross-functionally with creative, analytics, and account teams to deliver integrated marketing solutions

• Mentoring and training junior team members to build their digital media expertise

Aundrea's expertise and leadership have contributed to her team's ability to consistently exceed client expectations and drive measurable results, such as a 20% increase in lead generation for a major healthcare client.

Career Progression

Prior to her current role, Aundrea held positions at leading media agencies, including:

• Supervisor, Digital Media Strategy at Centro (2016-2017)

• Digital Media Associate at Starcom USA (2014-2015)

• Media Planning Intern at Starcom (2012)

Throughout her career, Aundrea has demonstrated a strong aptitude for digital media strategy, campaign optimization, and team leadership. Her versatile experience across search, social, and integrated marketing campaigns has enabled her to develop a well-rounded understanding of the evolving digital landscape.

Academic Background

Aundrea holds a Bachelor's degree in Advertising, Psychology, and Journalism from Zanesville Campus, where she graduated with distinction.

Areas of Expertise

• Search engine marketing (SEM) and search engine optimization (SEO) strategy

• Social media campaign planning and execution

• Cross-channel media integration and optimization

• Data-driven decision making and performance analysis

• Team leadership and mentorship

Professional Impact

Throughout her career, Aundrea has made significant contributions to the digital marketing industry. Notable achievements include:

• Spearheading a comprehensive social media strategy that resulted in a 30% increase in brand engagement for a leading consumer electronics client

• Leading a cross-functional team to develop and execute an award-winning search campaign that drove a 25% increase in website traffic and a 15% improvement in conversion rates

• Actively participating in industry events and conferences, sharing her expertise and insights with peers and colleagues

Conclusion

With a proven track record of success in the digital media industry, Aundrea Bentley is a valuable asset to her team and clients. Her deep expertise, strategic thinking, and strong leadership skills make her well-positioned to continue driving impactful results and contributing to the evolving landscape of search and social media marketing.