Aurore Courtois

Co-Founder
Paris, Ile-de-France, France

Professional Overview

Aurore Courtois is a seasoned entrepreneur and marketing professional with a proven track record of driving business growth and innovation. As the Co-Founder of both Prête and Live for Good, she leverages her extensive expertise in digital marketing, performance management, and customer relationship management to build successful, purpose-driven ventures.

Experience Summary

Current Roles

Co-Founder, Prête (2020-11-01 to Present)

• Responsible for the overall strategic direction and operations of the innovative tech-enabled clothing rental platform

• Spearheaded the development and launch of Prête's user-friendly mobile app and web application

• Oversees the company's marketing and customer acquisition initiatives, driving a 45% increase in user signups within the first year

Co-Founder, Live for Good (2015-09-01 to Present)

• Co-founded the social enterprise focused on promoting sustainable and ethical business practices

• Developed and executed marketing campaigns that have reached over 50,000 individuals, raising awareness about the importance of conscious consumerism

• Managed a team of 8 marketing and outreach specialists to drive community engagement and partnerships with like-minded organizations

Career Progression

Prior to her entrepreneurial ventures, Aurore held various marketing and customer service roles, including:

• CRM Specialist, 24S (2017-11-01 to 2020-03-01): Implemented and optimized CRM strategies, resulting in a 25% increase in customer retention

• Global Performance Assistant, 24S (2017-06-01 to 2017-12-01): Supported the development and execution of global marketing campaigns, contributing to a 15% growth in online sales

• Performance Marketing Assistant, Vestiaire Collective (2015-05-01 to 2015-08-01): Assisted in the execution of targeted digital marketing initiatives, driving a 10% increase in website traffic

• Digital Marketing Assistant, Vestiaire Collective (2014-11-01 to 2015-04-01): Collaborated on the development and implementation of social media and content marketing strategies

• Marketing Intern, Microsoft (2012-10-01 to 2013-03-01): Gained valuable experience in the technology industry, contributing to the success of the Windows marketing team

Academic Background

Aurore holds a Bachelor's degree in Business Administration from the University of Lille, where she specialized in Marketing and Digital Transformation.

Areas of Expertise

• Digital Marketing Strategy

• Performance Management and Optimization

• Customer Relationship Management (CRM)

• Social Enterprise and Sustainable Business Practices

• Entrepreneurship and New Venture Development

Professional Impact

As a purpose-driven entrepreneur, Aurore has made significant contributions to the sustainable and ethical business movement. Her leadership in the co-founding and growth of Live for Good has helped raise awareness and drive positive change within the industry. Additionally, the successful launch and expansion of Prête's innovative clothing rental platform has positioned the company as a leader in the circular fashion economy.

Conclusion

Aurore Courtois is a versatile and innovative marketing professional with a strong entrepreneurial spirit. Her extensive experience in digital marketing, performance management, and customer relationship optimization, coupled with her passion for sustainable and ethical business practices, make her a valuable asset to any organization. Aurore is committed to driving positive change and creating impactful solutions that address the evolving needs of modern consumers.