Austin Harrison serves as the Chief Executive Officer and Founder of Northbeam, a San Francisco-based company specializing in marketing attribution and intelligence platforms. Northbeam is recognized for its innovative approach in combining machine learning and first-party data to help brands and marketers optimize advertising spend and maximize marketing profitability. The platform offers sophisticated attribution models, enabling clients to analyze marketing campaign performance with enhanced detail and actionable insights, particularly in complex, multi-channel environments including longer tail channels such as Connected TV (CTV).
Austin’s professional background includes digital media experience at Dentsu America and investment roles at technology firms such as Trellis Technologies and Luminar. His tenure as CEO of Northbeam highlights a strong commitment to customer service, operational leadership, and product development, as evidenced by public statements emphasizing his focus on client success and iterative platform enhancement.
Educationally, Austin holds a Bachelor of Business Administration (BBA) from the University of Southern California (1993-1995), indicating formal training relevant to business leadership and management within the tech and marketing sectors.
Northbeam, under Austin’s leadership, has been noted for several innovations and product launches, including the Profitability Benchmarks tool, introduced alongside the company’s Senior Media Strategist Brayden Cruz. This feature aims to deliver advanced profitability insights for DTC (Direct-To-Consumer) brands, fostering data-driven decision-making in marketing strategies. The company attracted significant funding, including a $15 million Series A investment, supporting its continued product development and market expansion.
Austin is widely regarded as a thought leader and influencer in marketing attribution, frequently participating in podcasts (such as The D2Z Podcast), industry conferences (eTail Palm Springs), and media interviews. He has also engaged in discussions about the challenges and evolution of attribution within the rapidly shifting digital advertising ecosystem, expressing foresight on industry changes like those driven by Google’s data privacy shifts.
Additional professional interests include animation and comics, with Austin holding roles associated with media production outside his core business activities, which may contribute to a creative approach in communication and brand storytelling strategies.
Austin maintains an active social media presence, primarily on X (formerly Twitter) at [@MAustinHarrison](https://x.com/maustinharrison), where he shares insights on marketing attribution, platform updates, and industry trends.
Key Professional Details:
- Current Role: CEO and Founder, Northbeam
- Location: San Francisco, California, United States
- Education: Bachelor of Business Administration, University of Southern California (1993-1995)
- Previous Experience: Digital Media at Dentsu America; Investor at Trellis Technologies and Luminar
- Leadership Focus: Product innovation, customer-centric service, marketing data attribution expertise
- Notable Achievements: Led Northbeam to secure $15M Series A funding; developed Profitability Benchmarks tool for marketing ROI analysis
- Industry Involvement: Speaker at eTail Palm Springs, contributor to podcasts and webinars on marketing technology and data-driven decision making
- Additional Roles: Media & animation involvement, indicating creative and cross-disciplinary leadership skills
- Social Media: Active on X Twitter @MAustinHarrison
This profile positions Austin Harrison as a seasoned executive with deep expertise in marketing attribution technology, complemented by a business background and ongoing engagement in both technological innovation and industry thought leadership.
