Professional Summary
Professional Overview
Austin Hurwitz is a seasoned marketing and eCommerce executive with over 25 years of experience driving digital transformation and global brand growth across the sports, consumer, and technology industries. As the Vice President of Global Marketing and eCommerce at G-Form, he is responsible for leading the company's international marketing strategy, digital initiatives, and omnichannel sales efforts.
Experience Summary
Current Role
As the Vice President of Global Marketing and eCommerce at G-Form, Austin oversees the development and execution of the company's comprehensive marketing and eCommerce strategy. He is responsible for amplifying brand awareness, optimizing the digital customer experience, and driving online sales and revenue growth across key international markets. Under his leadership, G-Form has strengthened its digital presence, expanded its eCommerce capabilities, and delivered double-digit year-over-year growth in direct-to-consumer sales.
Career Progression
Prior to joining G-Form, Austin held various senior marketing and eCommerce roles at leading sports and consumer brands. As the Vice President of Marketing and eCommerce at Easton Baseball/Softball, he spearheaded the company's digital transformation, overhauling its eCommerce platform and driving a 30% increase in online revenue. He also served as the Director of Marketing at Orange County Soccer Club, where he successfully launched the team's brand identity and digital ecosystem, and the Director of Marketing at Oakley, where he led the company's US Eyewear and Action Sports divisions.
Academic Background
Austin holds a Bachelor of Arts in Business Administration, Advertising, and Business from Pepperdine University. He also pursued a Master of Business Administration degree from the University of Michigan, though he did not complete the program.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital transformation and eCommerce optimization
- Global brand management and international expansion
- Integrated marketing campaign development and deployment
- Performance marketing and data-driven decision making
- Cross-functional team leadership and stakeholder management
Professional Impact
Throughout his career, Austin has demonstrated a proven track record of driving measurable business impact through innovative marketing initiatives and digital-first strategies. He has spearheaded the launch of successful product lines, led high-performing marketing campaigns, and delivered significant year-over-year growth in revenue and profitability for the organizations he has served.
Conclusion
With his extensive experience in the sports, consumer, and technology industries, Austin Hurwitz is poised to continue making a lasting impact as the Vice President of Global Marketing and eCommerce at G-Form. His strategic vision, digital expertise, and proven leadership abilities make him a valuable asset in driving the company's global growth and market dominance.
