Professional Summary
Professional Overview
Austin R is a seasoned creative and brand executive with over 15 years of experience driving innovation and growth across the sports, retail, and design industries. As the Chief Creative Officer and Vice President of Brand at Lucchese Bootmaker, he is responsible for leading the company's creative vision, brand strategy, and product development initiatives.
Experience Summary
Current Role
In his current role at Lucchese Bootmaker, Austin is responsible for overseeing the brand's creative direction, product design, and marketing campaigns. He has been instrumental in revitalizing the iconic Western wear brand, introducing contemporary styling and digital-first engagement strategies to appeal to a new generation of consumers. Under his leadership, Lucchese has seen a significant increase in brand awareness and market share.
Career Progression
Prior to joining Lucchese, Austin served as the Chief Executive Officer at Space Machine Inc., a leading provider of innovative technology solutions for the sports and entertainment industries. He also held senior brand management roles at global brands such as adidas and Nike, where he spearheaded high-profile campaigns and product launches. Earlier in his career, Austin leveraged his design and marketing expertise as a Brand Associate and Digital Marketing Manager at agencies like DDB and Veracity Consultants.
Academic Background
Austin holds a Master of Science in Strategic Design and Management from the Parsons School of Design at The New School, as well as a Bachelor of Arts in English Language and Literature/Letters with a minor in Creative Writing from the University of California, Berkeley.
Areas of Expertise
- Brand strategy and development
- Creative direction and design
- Digital marketing and e-commerce
- Product innovation and life cycle management
- Cross-functional team leadership
- Strategic planning and business transformation
Professional Impact
During his tenure at Space Machine Inc., Austin led the company's successful transition to a subscription-based software model, resulting in a 35% increase in recurring revenue. At adidas, he directed the brand's global marketing campaigns for the World Cup and Olympic Games, driving significant growth in brand affinity and sales.
Conclusion
With his diverse background in creative, brand, and business leadership, Austin R is a dynamic, results-oriented executive who continues to make a significant impact in the industries he serves. His passion for innovation, coupled with his deep understanding of consumer trends and market dynamics, positions him as a valuable asset to Lucchese Bootmaker as the company navigates the evolving retail landscape.
