Avery Norris

Head Of Marketing, Negash83 | Detroit, Michigan, United States

Professional Overview

Avery Norris is an accomplished marketing executive with over a decade of experience driving strategic initiatives and delivering measurable business impact. As the Head of Marketing at Negash83, Norris oversees the company's end-to-end marketing operations, leveraging data-driven insights to develop and execute impactful campaigns that elevate brand visibility and customer engagement.

Experience Summary

Current Role

As the Head of Marketing at Negash83, Norris is responsible for leading the organization's marketing strategy and implementation. In this role, Norris:

• Develops and manages the annual marketing budget, optimizing resource allocation to achieve maximum ROI

• Directs the creation and distribution of high-performing content across multiple channels, including social media, email, and digital advertising

• Collaborates cross-functionally with sales, product, and customer success teams to align marketing initiatives with broader business objectives

• Oversees a team of marketing professionals, providing strategic guidance and ensuring the delivery of exceptional results

Under Norris' leadership, Negash83's marketing efforts have generated a 25% year-over-year increase in qualified leads and a 20% improvement in customer retention rates.

Career Progression

Prior to joining Negash83, Norris held marketing leadership roles at several prominent organizations within the technology sector. As the Senior Marketing Manager at Alterra Tech, Norris spearheaded the successful launch of a new software product, resulting in a 15% increase in annual revenue. Earlier in their career, Norris served as a Marketing Coordinator at Dominion Industries, where they honed their skills in digital marketing, event planning, and campaign management.

Academic Background

Norris holds a Bachelor of Science in Marketing from the University of Michigan, where they graduated with honors and were recognized for their outstanding academic achievements.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing, including social media, SEO, and PPC

• Content creation and distribution

• Marketing analytics and performance optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout their career, Norris has consistently demonstrated the ability to drive measurable results and positively impact the organizations they have served. Notable achievements include:

• Spearheading the development and launch of a new brand identity for Negash83, resulting in a 20% increase in website traffic and a 15% lift in customer acquisition

• Implementing a data-driven approach to marketing that has enabled Negash83 to optimize its campaigns and achieve a 35% improvement in marketing ROI

• Serving as a guest speaker at industry conferences, sharing insights and best practices on modern marketing strategies

Conclusion

Avery Norris is a strategic and results-oriented marketing leader with a proven track record of driving business growth and innovation. With their extensive industry experience, data-driven approach, and strong cross-functional collaboration skills, Norris is well-positioned to continue making significant contributions to the success of Negash83 and the broader marketing community.