Avi Arora

Head of Growth & Marketing, Italic

San Francisco, California, United States

Professional Overview
Avi Arora is an accomplished marketing and growth strategist with over a decade of experience driving business transformation and revenue growth for innovative technology companies. As the Head of Growth & Marketing at Italic, he is responsible for leading the company's cross-functional marketing and growth initiatives, leveraging his expertise in digital marketing, customer acquisition, and data-driven decision-making.

Experience Summary

Current Role
As the Head of Growth & Marketing at Italic, Avi oversees the development and implementation of comprehensive marketing strategies to accelerate the company's user acquisition, engagement, and conversion. He collaborates closely with the product, engineering, and sales teams to align marketing efforts with the overall business objectives, utilizing data-driven insights to optimize campaigns and drive measurable results. Under Avi's leadership, Italic has achieved significant year-over-year growth in key performance metrics, including a 32% increase in new customer acquisition and a 25% improvement in customer retention.

Career Progression
Prior to his role at Italic, Avi served as the Director of Marketing at Sift, a leading fraud detection and risk management platform. In this position, he spearheaded the company's digital marketing efforts, implementing innovative campaigns that resulted in a 47% increase in website traffic and a 28% improvement in lead generation. Earlier in his career, Avi held marketing and growth roles at various technology startups, where he demonstrated his ability to drive business growth through strategic marketing initiatives and data-driven decision-making.

Academic Background
Avi holds a Bachelor of Science degree in Marketing from the University of California, Berkeley, where he graduated with honors. He has also completed executive education programs in Digital Marketing and Growth Hacking at Stanford University.

Areas of Expertise

• Digital marketing strategy and execution

• Customer acquisition and retention

• Performance marketing and analytics

• Growth hacking and experimental design

• Cross-functional collaboration and team leadership

• Data-driven decision-making and reporting

Professional Impact
Throughout his career, Avi has spearheaded numerous successful marketing campaigns and growth initiatives that have had a significant impact on the companies he has served. He is known for his ability to translate complex data into actionable insights and drive measurable business results. Avi's contributions have been recognized by industry peers, and he has been invited to speak at various marketing and growth conferences.

Conclusion
Avi Arora is a seasoned marketing and growth leader with a proven track record of driving business transformation and revenue growth for leading technology companies. His strategic vision, data-driven approach, and collaborative leadership style make him a valuable asset to the Italic team as they continue to expand their market presence and solidify their position as a leading e-commerce platform.