Avilia Guardiola

Entrepreneurial Leader and Ecommerce Strategist

Professional Overview
Avilia Guardiola is an experienced entrepreneurial leader and ecommerce strategist with a strong background in the retail and consumer goods industries. She currently serves as the Entrepreneur in Residence at Antler, where she leverages her expertise to support and advise early-stage startups. Avilia is also the Founding CEO of Avilia Coaching & Consulting, a firm that specializes in ecommerce optimization and digital transformation.

Experience Summary

Current Role
As the Entrepreneur in Residence at Antler, Avilia provides strategic guidance and mentorship to early-stage startup founders. She leverages her extensive experience in ecommerce, digital marketing, and business development to help entrepreneurs refine their business models, optimize their operations, and position their ventures for long-term success.

Career Progression
Avilia's career has spanned various roles within the retail and consumer goods industries. Prior to her current roles, she served as the Chief Ecommerce Officer at Paleo Car Care, where she was responsible for driving the company's digital strategy and leading its online sales and marketing initiatives. Before that, she held several positions at H-E-B, including Ecommerce Business Manager, Business Development Manager, and Management Associate, where she gained valuable experience in omnichannel retail, operations, and supply chain management.

Earlier in her career, Avilia worked as a Debt Capital Markets Analyst at Bank of America Merrill Lynch and Banc of America Securities, as well as an Associate Coordinator at Lenox Advisors. She also completed an internship in Equity Capital Markets at UBS.

Academic Background
Avilia holds a Bachelor of Arts degree from the University of Texas at Austin, where she majored in Economics and minored in Business Administration.

Areas of Expertise

• Ecommerce strategy and optimization

• Digital marketing and customer acquisition

• Omnichannel retail operations and supply chain management

• Business development and strategic partnerships

• Startup mentorship and advisory

Professional Impact
During her tenure as Chief Ecommerce Officer at Paleo Car Care, Avilia successfully spearheaded the company's transition to a more robust and customer-centric online presence. She implemented data-driven strategies that resulted in a 22% increase in online sales and a 15% improvement in customer retention rates. As an Entrepreneur in Residence at Antler, Avilia has been instrumental in guiding several early-stage startups to secure funding and scale their operations.

Conclusion
Avilia Guardiola is a versatile entrepreneurial leader and ecommerce strategist with a proven track record of driving digital transformation and business growth. Her diverse industry experience, coupled with her passion for mentoring and advising startups, positions her as a valuable asset to both established organizations and emerging ventures seeking to capitalize on the ever-evolving digital landscape.