Aviva Fernandes
Senior Director, International Marketing
Professional Overview
Aviva Fernandes is a seasoned marketing executive with over 15 years of experience driving international growth and digital transformation for leading beauty and retail brands. As the Senior Director of International Marketing at IMAGE Skincare, she is responsible for developing and executing strategic marketing initiatives to expand the company's global footprint and enhance brand visibility across key international markets.
Experience Summary
Current Role
As the Senior Director of International Marketing at IMAGE Skincare, Aviva is spearheading the company's global expansion efforts, implementing innovative marketing strategies to drive brand awareness and sales in new international markets. She oversees a team of marketing professionals and collaborates cross-functionally to align global marketing activities with the company's overall business objectives. Under her leadership, IMAGE Skincare has successfully launched in several new countries, achieving double-digit year-over-year growth in international revenue.
Career Progression
Prior to her current role, Aviva held various marketing leadership positions at renowned brands such as Olaplex, BYBI Beauty, Nails.INC, Harrods, bareMinerals, and Walgreens Boots Alliance. Throughout her career, she has demonstrated a track record of success in developing and executing integrated marketing campaigns, leveraging digital and social media platforms to reach new audiences, and driving measurable results. Aviva's extensive experience in the beauty and retail industries, coupled with her strong strategic and analytical skills, have contributed to her consistent career progression and recognition as a marketing innovator in the sector.
Academic Background
Aviva holds a Bachelor of Arts degree in Marketing and Communications from the University of Manchester, where she graduated with distinction.
Areas of Expertise
- International marketing strategy and execution
- Digital marketing and social media optimization
- Brand development and positioning
- Cross-functional collaboration and team leadership
- Data-driven decision making and performance analytics
Professional Impact
Throughout her career, Aviva has been instrumental in launching successful marketing campaigns that have driven significant revenue growth and brand recognition for the companies she has represented. Most notably, during her tenure at Olaplex, she spearheaded a comprehensive digital marketing strategy that resulted in a 35% increase in e-commerce sales and a 25% improvement in brand awareness across key international markets.
Conclusion
Aviva Fernandes is a highly accomplished marketing professional with a proven track record of driving international growth and innovation for leading beauty and retail brands. Her strategic vision, data-driven approach, and strong leadership abilities make her a valuable asset to any organization seeking to expand its global footprint and enhance its brand presence in competitive markets.
