Aya Bakahoui

Community Manager

Aya Bakahoui is an accomplished community management professional with a diverse background in digital marketing, content creation, and business development. Currently serving as a Community Manager at IMPACT Lab in Casablanca-Settat, Morocco, she leverages her expertise to build and engage vibrant online communities that drive organizational growth and brand awareness.

Professional Experience

Community Manager, IMPACT Lab (2022 - Present)

• Responsible for managing the online communities and social media presence for IMPACT Lab, a leading technology and innovation hub

• Develops and implements comprehensive social media strategies to increase engagement, reach, and brand visibility

• Creates compelling content that resonates with the target audience, including blog posts, social media updates, and multimedia assets

• Monitors community activity, analyzes performance metrics, and provides data-driven insights to guide decision-making

Créatrice de contenu, Shape Your Career (2021 - Present)

• Produces high-quality content, including articles, videos, and social media posts, to support the personal and professional development of Shape Your Career's audience

• Collaborates with the team to develop and execute content marketing strategies that drive website traffic and subscriber growth

• Actively engages with the community, responding to inquiries and fostering meaningful interactions

Previous Roles

• Chargée de communication digitale and Cheffe de produit at PAUL MAROC (2022)

• Responsable communications at Ceed Morocco (2021)

• Business Development Manager at We Speak Citizen (2021-2022)

• Social media manager at Hydrobarley SARL (2021)

• Communication roles at GIZ Maroc, COM PAR MAGIE, Fondation Ababou, and Enactus Morocco (2020-2021)

Education

• Bachelor's degree in Marketing and Communications, Ecole Sup de Com Casablanca

Areas of Expertise

• Community management and engagement

• Social media strategy and content creation

• Digital marketing and brand promotion

• Project management and cross-functional collaboration

• Data analysis and performance reporting

Professional Impact

• Developed and executed successful social media campaigns that drove a 25% increase in IMPACT Lab's online community engagement

• Spearheaded the launch of Shape Your Career's content hub, resulting in a 30% growth in website traffic and a 20% increase in newsletter subscribers

• Demonstrated exceptional communication and interpersonal skills, fostering strong relationships with stakeholders and clients across various industries

Aya Bakahoui is a versatile and results-driven community management professional with a proven track record of building and nurturing thriving online communities. Her diverse experience, technical expertise, and strong analytical skills position her as a valuable asset in the digital marketing and community engagement landscape.