Aya Issa

Senior Content Specialist | Dubai, United Arab Emirates

Professional Overview

Aya Issa is a seasoned content specialist with a diverse background in marketing, copywriting, and strategic content planning. She excels at creating engaging, localized content that resonates with target audiences across various industries.

Experience Summary

Current Role

Senior Content Specialist, Stake (2024-01-01 to Present)

• Spearheads the development of innovative content strategies that drive brand awareness and customer engagement

• Produces high-impact copy, including website content, social media posts, email campaigns, and marketing collateral

• Collaborates cross-functionally to ensure content aligns with overall business objectives and brand voice

• Oversees the Arabic localization of content, ensuring seamless adaptation for the Middle Eastern market

Creative Copywriter & Arabic Localization Specialist, Stake (2023-07-01 to Present)

• Crafts compelling, culturally-relevant copy for the company's Arabic-speaking customer base

• Ensures all content adheres to brand guidelines and linguistic best practices

• Collaborates with the marketing team to develop localized campaigns that resonate with the target audience

Career Progression

Translator / Senior Copywriter / Strategic Content Planner / Marketer, Evolve.MENA (2022-12-01 to 2023-06-01)

• Leveraged strong language skills and marketing expertise to deliver targeted, high-performing content for a diverse client portfolio

• Spearheaded the development of strategic content plans that drove measurable results

• Collaborated with cross-functional teams to ensure brand consistency and message alignment

Translator, KfW (2021-01-01 to 2021-12-01)

• Provided accurate and timely translation services for a range of business documents and communications

Copywriter, GPS Marketing (2018-03-01 to 2020-04-01)

• Crafted compelling, engaging copy for marketing campaigns, website content, and client-facing materials

• Collaborated with the creative team to develop innovative concepts that exceeded client expectations

Academic Background

• Master's Degree in Business Administration, Lebanese American University Adnan Kassar School of Business (2015-2018)

• Bachelor's Degree in Business Administration, Lebanese American University Adnan Kassar School of Business (2011-2015)

Areas of Expertise

• Content Strategy and Development

• Copywriting and Creative Direction

• Arabic Localization and Transcreation

• Marketing and Brand Management

• Cross-Cultural Communication

• Multilingual Proficiency (Arabic, English, French)

Professional Impact

• Spearheaded the development of a highly successful content marketing campaign that drove a 25% increase in website traffic and a 15% boost in lead generation for a major client

• Recognized for her exceptional Arabic language skills and cultural insights, leading to her role as the lead Arabic content specialist for a prominent regional brand

• Contributed to the growth and success of the companies she has worked for, earning praise from colleagues and clients for her strategic thinking, creative problem-solving, and commitment to excellence

Conclusion

With a proven track record of delivering high-impact, culturally-relevant content, Aya Issa is a versatile and valuable asset to any organization seeking to engage and connect with audiences in the Middle East and beyond. Her passion for storytelling, coupled with her strong business acumen and multilingual capabilities, make her a strategic partner in driving brand awareness, customer engagement, and overall business success.