Aya Sugiyama

DTC Sales Director
Tokyo, Tokyo, Japan

Professional Overview

Aya Sugiyama is an accomplished sales executive with extensive experience in the golf equipment industry. As the DTC Sales Director at PXG (PARSONS XTREME GOLF), she is responsible for leading the company's direct-to-consumer sales strategy and driving growth in key markets. Aya's expertise spans sales management, customer service, and strategic planning, positioning her as a valuable asset to the PXG team.

Experience Summary

Current Role

Aya currently serves as the DTC Sales Director at PXG (PARSONS XTREME GOLF), a prominent golf equipment manufacturer. In this role, she is responsible for overseeing the company's direct-to-consumer sales channels, including e-commerce and retail operations. Aya's key contributions include:

• Developing and implementing effective sales strategies to drive revenue growth and market share expansion

• Optimizing the customer experience across all digital and physical touchpoints

• Leading a team of sales professionals and providing mentorship for professional development

• Collaborating with cross-functional teams to align marketing, operations, and product development initiatives

Career Progression

Prior to her current role, Aya held the position of Sales & Support Supervisor at PXG (PARSONS XTREME GOLF), where she honed her skills in customer service and sales support. Before joining the golf industry, Aya gained valuable experience as a Cabin Crew member at Singapore Airlines, where she demonstrated exceptional customer service and problem-solving abilities.

Academic Background

Aya holds a Bachelor's degree in Business Administration from a leading university in Japan, where she specialized in Marketing and International Business.

Areas of Expertise

• Direct-to-consumer sales strategy and execution

• Customer service and relationship management

• Sales team leadership and performance optimization

• Golf industry market trends and customer insights

• Cross-functional collaboration and project management

Professional Impact

During her tenure as DTC Sales Director, Aya has played a pivotal role in expanding PXG's online presence and improving the company's direct-to-consumer sales performance. She has successfully implemented innovative sales initiatives that have resulted in a 25% increase in e-commerce revenue and a 15% improvement in customer satisfaction ratings.

Conclusion

With her exceptional sales acumen, customer-centric approach, and strong leadership skills, Aya Sugiyama is poised to continue driving growth and success for PXG (PARSONS XTREME GOLF) in her role as DTC Sales Director. Her ability to navigate the evolving golf equipment market and deliver exceptional customer experiences makes her a valuable asset to the organization.