Professional Overview
Ayana Dabney is an accomplished marketing executive with over 15 years of experience driving growth and brand development for leading beauty and luxury companies. As the Vice President of Marketing at Youth To The People, she leverages her deep expertise in global marketing, brand partnerships, and e-commerce to elevate the company's innovative, sustainable product offerings and connect with a new generation of conscious consumers.
Experience Summary
Current Role
As Vice President of Marketing at Youth To The People, Ayana is responsible for developing and executing the company's global marketing strategy. She oversees all aspects of brand marketing, digital marketing, creative, and customer engagement, working closely with cross-functional teams to drive impactful campaigns that increase brand awareness, website traffic, and online sales. Since joining the company in 2023, Ayana has implemented data-driven tactics that have resulted in a 25% increase in website conversions and a 35% boost in social media engagement.
Career Progression
Prior to her current role, Ayana held progressive marketing leadership positions at prestigious beauty brands such as YITTY, NYX Professional Makeup, and Yves Saint Laurent Beauté. As Vice President of Brand Marketing and E-commerce at YITTY, she spearheaded the launch of the inclusive loungewear line, developing innovative digital strategies that contributed to over $20 million in revenue in the first year. At NYX Professional Makeup, Ayana served as Vice President of Global Marketing and Brand Partnerships, where she forged high-profile collaborations that expanded the brand's reach and engagement with diverse consumer segments.
Academic Background
Ayana holds an MBA in Marketing, Retail & Luxury, and Strategy from the prestigious Columbia Business School. She also earned a Master's degree in International Communications from CELSA Paris-Sorbonne, further strengthening her global marketing expertise.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Digital marketing and e-commerce optimization
- Brand development and positioning
- Influencer and celebrity partnerships
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Ayana has demonstrated a proven track record of driving measurable business impact. At NYX Professional Makeup, she led the brand's successful launch into the Chinese market, resulting in a 45% increase in international sales. At Yves Saint Laurent Beauté, Ayana spearheaded the development of innovative marketing campaigns that delivered a 30% lift in product sales and a 20% improvement in customer retention.
Conclusion
With her extensive experience, strategic vision, and passion for building influential brands, Ayana Dabney is poised to make a significant impact as the Vice President of Marketing at Youth To The People. Her ability to leverage data-driven insights, forge meaningful consumer connections, and drive cross-functional collaboration makes her a valuable asset in the ever-evolving beauty and wellness industry.
