Ayelet Szabo-Melamed
Vice President Marketing, Israel
Professional Overview
Ayelet Szabo-Melamed is an accomplished marketing executive with over 30 years of experience in the print and digital media technology industry. As the Vice President of Marketing at XMPie, she leads a team responsible for driving global brand awareness, product marketing, and strategic partnerships. Ayelet's extensive industry knowledge, coupled with her expertise in product management and marketing strategy, has made her a respected leader in the field.
Experience Summary
Current Role
As the Vice President of Marketing at XMPie, Ayelet is responsible for overseeing all marketing activities, including digital marketing, content creation, event planning, and channel partner management. Under her leadership, the marketing team has successfully launched several new product lines, resulting in double-digit revenue growth for the company. Ayelet's ability to align marketing initiatives with business objectives has been instrumental in positioning XMPie as a market leader in personalized communication solutions.
Career Progression
Ayelet's impressive career trajectory spans various roles within the print and digital media technology industry. Prior to joining XMPie, she held marketing management positions at Creo and Scitex Corporation (now Kodak), where she demonstrated her expertise in product management, marketing strategy, and system architecture. Ayelet's diverse background has given her a deep understanding of the industry's evolving landscape and the ability to anticipate and respond to customer needs.
Academic Background
Ayelet holds a degree in Computer Science from a leading university, which has provided her with a strong technical foundation and the ability to bridge the gap between marketing and engineering disciplines.
Areas of Expertise
- Strategic marketing and brand management
- Product marketing and launch strategy
- Digital marketing and content creation
- Channel partner management and program development
- Print and digital media technology
- Cross-functional leadership and team building
Professional Impact
Ayelet's contributions to the industry have been recognized through her involvement in industry associations and her participation in thought leadership initiatives. She has been a speaker at numerous industry events, sharing her insights on the role of marketing in driving innovation and customer success.
Conclusion
With her extensive experience, deep industry knowledge, and exceptional marketing acumen, Ayelet Szabo-Melamed is a valued asset to XMPie and the broader print and digital media technology community. Her strategic vision, coupled with her ability to execute, has played a pivotal role in the company's growth and market leadership. Ayelet is poised to continue driving innovation and growth in the years to come.
