Ayesha Huda

Chief Marketing Officer

Professional Overview
Ayesha Huda is a seasoned marketing executive with over 15 years of experience driving strategic brand growth and digital transformation across leading consumer-focused organizations. As the Chief Marketing Officer at Mars, she is responsible for spearheading the company's global marketing strategy, overseeing cross-functional teams, and developing innovative campaigns to enhance brand visibility and customer engagement.

Experience Summary

Current Role
As the Chief Marketing Officer at Mars, Ayesha is responsible for crafting and executing the company's integrated marketing initiatives across its diverse portfolio of consumer brands. She leads a team of marketing professionals in developing data-driven strategies, optimizing digital channels, and creating impactful advertising campaigns. Under her leadership, Mars has achieved record-high brand awareness and customer loyalty, contributing to the company's sustained growth and market dominance.

Career Progression
Prior to her current role, Ayesha served as the Head of Marketing for Content at Prime Video & Amazon Studios, where she played a pivotal role in driving the growth and adoption of the company's streaming platform in India. She has also held senior marketing positions at Instagram and Prime Video, leading successful initiatives that drove user engagement and revenue growth.

Ayesha's earlier career included stints at Unilever, where she managed global brand marketing for the company's iconic 'Dirt Is Good' and Surf Excel product lines, and successfully launched new skincare products in the Indian market. She also has experience in the advertising industry, having worked as an Account Planner at JWT and a Brand Planning Associate at Leo Burnett.

Academic Background
Ayesha holds a Master's degree in Business Administration from the Indian Institute of Management, Ahmedabad, where she specialized in Marketing and Strategy. She also participated in the 2041 International Antarctica Treaty Expedition, which further developed her leadership skills and global mindset.

Areas of Expertise

• Strategic brand positioning and marketing

• Digital transformation and e-commerce optimization

• Consumer insights and segmentation

• Integrated marketing campaign development

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Ayesha has demonstrated a proven track record of driving measurable business impact. At Mars, she has spearheaded the company's successful entry into new product categories, resulting in a 25% increase in market share. At Prime Video & Amazon Studios, she led the launch of several critically acclaimed original content series, contributing to a 30% growth in subscriber base.

Ayesha's expertise in leveraging data-driven insights and digital marketing strategies has consistently helped the organizations she has worked for achieve their growth objectives and stay ahead of industry trends.

Conclusion
With her extensive experience, strategic vision, and proven ability to deliver tangible results, Ayesha Huda is a respected marketing leader who continues to make a significant impact in the consumer goods and media industries. As the Chief Marketing Officer at Mars, she is poised to drive the company's continued growth and cement its position as a global market leader.