AS

Ayu Salem

Ayu Salem


Experience Designer
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Professional Overview


Ayu Salem is a versatile experience designer with a strong background in software engineering and enterprise technology. Currently serving as an Experience Designer at bp, she leverages her multidisciplinary expertise to create innovative and user-centric digital experiences for the company's diverse clientele.

Experience Summary



Current Role


As an Experience Designer at bp, Ayu is responsible for leading the design and development of intuitive and engaging digital solutions. She collaborates closely with cross-functional teams to understand user needs, ideate novel concepts, and deliver seamless interactive experiences. Ayu's strategic approach and creative problem-solving skills have contributed to the successful implementation of several high-impact projects, driving measurable improvements in user satisfaction and organizational efficiency.

Career Progression


Prior to her current role, Ayu held various positions within the bp organization, including Digital Design Specialist and Enterprise Technology Engineer (UI/UX Designer). In these roles, she honed her skills in user interface design, front-end development, and enterprise-level technology integration. Ayu's ability to translate complex technical requirements into user-friendly designs has consistently earned her recognition and enabled her to drive impactful change within the organization.

Before joining bp, Ayu gained valuable experience as a Software Engineer (Graduate Trainee) at DHL IT Services and an Email Engineer (Industrial Intern) at ExxonMobil. These early career opportunities allowed her to develop a strong foundation in software engineering, data analytics, and project management, which she now applies to her work in the experience design domain.

Academic Background


Ayu holds a Bachelor's degree in Computer Science from the University of Malaya, where she graduated with distinction. Her academic achievements and technical expertise have positioned her as a well-rounded professional, capable of bridging the gap between design and engineering disciplines.

Areas of Expertise


  • User experience (UX) design and research

  • Interactive prototyping and wireframing

  • Front-end development (HTML, CSS, JavaScript)

  • Enterprise technology integration and optimization

  • Agile project management and cross-functional collaboration

  • Data analysis and insights-driven decision making


Professional Impact


Throughout her career, Ayu has contributed to the successful delivery of numerous high-profile projects, consistently demonstrating her ability to create impactful and user-centric digital experiences. Her work has been recognized for its innovative approach and measurable improvements in user engagement and operational efficiency.

Conclusion


Ayu Salem's diverse background and proven track record as an Experience Designer position her as a valuable asset to any organization seeking to enhance its digital offerings and deliver exceptional customer experiences. With her strong technical expertise, creative problem-solving skills, and collaborative mindset, Ayu is well-equipped to drive transformative change and help organizations navigate the evolving digital landscape.