AS

Ayu Salem

Ayu Salem


Experience Designer



Professional Overview


Ayu Salem is an accomplished Experience Designer with a proven track record of designing innovative digital solutions that enhance user engagement and drive business outcomes. With a diverse background spanning software engineering, UI/UX design, and enterprise technology, Ayu brings a unique blend of technical expertise and creative problem-solving abilities to her current role.

Experience Summary


Current Role


As an Experience Designer at bp, Ayu is responsible for leading the design and implementation of seamless, user-centric digital experiences across the organization's suite of products and services. In this role, she collaborates closely with cross-functional teams to deeply understand user needs, ideate on impactful solutions, and deliver designs that elevate the overall customer experience.

Career Progression


Prior to her current position, Ayu held various roles at bp, including Digital Design Specialist and Enterprise Technology Engineer (UI/UX Designer), where she honed her skills in user interface design, usability testing, and agile development methodologies. She also gained valuable experience as a Software Engineer (Graduate Trainee) at DHL IT Services and an Email Engineer (Industrial Intern) at ExxonMobil, further expanding her technical competencies and exposure to diverse industries.

Academic Background


Ayu holds a Bachelor's degree in Computer Science with a specialization in Human-Computer Interaction from the University of Technology, Malaysia, where she graduated with distinction and was recognized for her outstanding academic achievements.

Areas of Expertise


  • User experience design and interface development

  • Prototyping and usability testing

  • Agile software development and project management

  • Client-side technologies (HTML, CSS, JavaScript)

  • Design thinking and user-centered design principles

  • Data visualization and information architecture

  • Cross-functional collaboration and stakeholder management


Professional Impact


Throughout her career, Ayu has made significant contributions to the digital transformation initiatives of leading organizations. As a Digital Design Specialist at bp, she played a pivotal role in the successful launch of a highly intuitive and user-friendly mobile application, resulting in a 25% increase in customer engagement and a 15% reduction in customer service inquiries. In her previous role as an Enterprise Technology Engineer, Ayu's innovative UI/UX designs for an enterprise-level data management platform were instrumental in improving employee productivity by 18%.

Conclusion


Ayu Salem's diverse experience, technical expertise, and unwavering commitment to designing exceptional digital experiences make her a valuable asset to any organization. With a passion for user-centric innovation and a proven track record of delivering measurable business impact, Ayu is poised to continue driving digital transformation and enhancing the way people interact with technology.