Ayushi Gudwani

Founder and CEO

Professional Overview
Ayushi Gudwani is an accomplished entrepreneur and business leader with a proven track record of driving innovation and growth in the fashion and retail industry. As the Founder and CEO of FS Life (previously FableStreet), she has leveraged her extensive management consulting experience and deep industry expertise to build a successful direct-to-consumer fashion brand that caters to the evolving needs of modern professional women.

Experience Summary

Current Role
As the Founder and CEO of FS Life, Ayushi is responsible for setting the overall strategic direction of the company, leading cross-functional teams, and driving the development and execution of innovative products and customer experiences. Under her leadership, FS Life has emerged as a leading brand in the premium workwear segment, with a focus on providing high-quality, versatile, and comfortable clothing that empowers women to look and feel their best in the workplace.

Career Progression
Prior to founding FS Life, Ayushi held various roles at McKinsey & Company, where she rose through the ranks from Consultant to Engagement Manager and Senior Engagement Manager. During her time at McKinsey, she gained extensive experience in strategic consulting, problem-solving, and project management, working with clients across diverse industries to drive business transformation and achieve tangible results.

Academic Background
Ayushi holds a Bachelor's degree in Economics from the University of Delhi and a Master's degree in Business Administration from the Indian Institute of Management, Ahmedabad. Her strong academic credentials and specialized training in business strategy and operations have been instrumental in her success as an entrepreneur.

Areas of Expertise

• Fashion and retail industry

• Direct-to-consumer business models

• Brand strategy and positioning

• Product development and innovation

• Operational excellence and process optimization

• Strategic planning and execution

• Talent management and team leadership

Professional Impact
Under Ayushi's leadership, FS Life has experienced rapid growth, with a strong presence in the Indian market and a loyal customer base. The company has been recognized for its innovative product offerings and commitment to empowering professional women, winning several industry awards and accolades.

Conclusion
Ayushi Gudwani is a visionary entrepreneur and respected industry leader who has leveraged her deep expertise and passion for fashion to build a thriving business that is transforming the way professional women approach their wardrobe. With a strong focus on customer-centricity, product innovation, and operational excellence, she continues to drive the growth and success of FS Life, positioning the company as a leading player in the dynamic and evolving fashion and retail landscape.