Azlin Farre

Head of Marketing

Professional Overview
Azlin Farre is an accomplished marketing executive with over 15 years of experience driving impactful brand strategies and product innovations across the cosmetics and beauty industry. As the current Head of Marketing at VB Cosmetics, Inc., Azlin oversees all marketing operations, communications, and new product development initiatives for the rapidly growing beauty brand.

Experience Summary

Current Role
As Head of Marketing at VB Cosmetics, Inc., Azlin is responsible for developing and executing the company's overall marketing vision and go-to-market strategies. She leads a talented team in crafting innovative brand messaging, amplifying digital marketing initiatives, and bringing new product lines to life. Under her leadership, VB Cosmetics has achieved double-digit growth and expanded its international footprint.

Career Progression
Prior to her role at VB Cosmetics, Azlin held several senior marketing positions, including Head of Marketing and Communications at Yanbal International, Head of Marketing & Product at GLOSSLAB, Vice President of Marketing & Product Development at Maesa, and Director of Marketing at L'Oréal. Throughout her career, Azlin has demonstrated a consistent track record of driving profitable growth, elevating brand visibility, and launching successful new products.

Academic Background
Azlin holds a Bachelor of Science in Marketing from the University of Arizona, where she graduated cum laude. She also completed an Executive Leadership Program at Harvard Business School, further strengthening her strategic and managerial capabilities.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Brand development and positioning

• Product innovation and portfolio management

• Digital marketing and social media optimization

• Cross-functional team leadership and partnership building

Professional Impact
At Yanbal International, Azlin spearheaded a comprehensive rebrand that resulted in a 25% increase in market share within the first year. As Head of Marketing & Product at GLOSSLAB, she led the development and launch of a groundbreaking nail care line that disrupted the industry and generated over $8 million in revenue in its first quarter.

Conclusion
With her extensive experience, strategic acumen, and proven ability to drive tangible business results, Azlin Farre is a dynamic marketing leader poised to continue elevating the VB Cosmetics brand and propelling its growth in the highly competitive beauty market.