Azra Kadic is a seasoned marketing analytics professional with a strong track record of driving data-driven insights and strategies to support business growth. As a Sr. Analyst Marketing at Orange Apron Media, she leverages her expertise in retail media, advertising optimization, and customer engagement to deliver impactful solutions for her clients.
Experience Summary
Current Role
In her current role as Sr. Analyst Marketing at Orange Apron Media, Azra is responsible for analyzing complex data sets, identifying key trends and opportunities, and translating findings into actionable recommendations. She collaborates closely with cross-functional teams to develop targeted advertising campaigns and optimize media spend, consistently delivering measurable improvements in campaign performance and return on investment.
Career Progression
Prior to joining Orange Apron Media, Azra held the position of Senior Analyst, Advertiser Success at The Home Depot's Retail Media+ division, where she provided strategic guidance to advertising partners and helped drive the growth of the company's media platform. Earlier in her career, she served as a Marketing Specialist at Angel Oak Mortgage Solutions, where she developed and executed integrated marketing campaigns to support the company's lead generation and customer acquisition efforts.
Azra's professional experience also includes roles as a Graduate Assistant in the Information Design and Technology program at SUNY Polytechnic Institute, a Customer Service Representative at Lifetime Benefit Solutions, Inc., and an Intern in PR, Branding, & Communications/Special Events at Make-A-Wish Central New York.
Academic Background
Azra holds a Master's degree in Information Design and Technology from SUNY Polytechnic Institute, where she specialized in data visualization, user experience, and information architecture. She received her Bachelor's degree in Communication Studies from the University of Buffalo.
Areas of Expertise
- Retail media strategy and optimization
- Advertising campaign management and performance analysis
- Customer data analysis and segmentation
- Digital marketing and content creation
- Stakeholder collaboration and cross-functional project management
Professional Impact
During her tenure at The Home Depot, Azra played a key role in the growth of the Retail Media+ division, driving a 25% increase in advertiser revenue and a 35% improvement in campaign return on investment. She has also been recognized for her innovative approach to data visualization, earning a company-wide award for her work in developing interactive dashboards to enhance client reporting and decision-making.
Conclusion
With her deep industry knowledge, analytical acumen, and proven ability to deliver measurable results, Azra Kadic is a highly valued asset to the marketing teams she supports. Committed to continuous learning and professional development, she is poised to continue making significant contributions to the evolving landscape of retail media and digital advertising.
