Babs Erwin

Sr. Shopper Marketing Manager

Professional Overview
Babs Erwin is a seasoned marketing professional with over a decade of experience in the beer and beverage industry. As the Sr. Shopper Marketing Manager at Athletic Brewing Co., she leverages her deep understanding of consumer behavior and retail strategy to drive impactful marketing campaigns that enhance brand visibility and drive sales.

Experience Summary

Current Role
In her current role as Sr. Shopper Marketing Manager at Athletic Brewing Co., Babs is responsible for developing and executing effective shopper marketing programs that resonate with the brand's target audience. She works closely with the sales and retail teams to identify key opportunities, create engaging in-store experiences, and optimize product placement and visibility. Under her leadership, Babs has spearheaded several successful campaigns that have resulted in increased brand awareness and sales growth.

Career Progression
Prior to joining Athletic Brewing Co., Babs held various marketing and event management roles within the beer industry. She served as the Southwest Event Specialist and Off Premise Customer Marketing Manager at Lagunitas Brewing Company, where she planned and executed a wide range of events and promotions to drive brand engagement and customer loyalty. Earlier in her career, Babs held positions as the Sponsored Events Manager at Sierra Nevada Brewing Co. and a Brewery Sales Representative at Abita Brewing Co.

Academic Background
Babs holds a Bachelor's degree in Arts, Entertainment, and Media Management from Armstrong State University, where she developed a strong foundation in marketing, event planning, and business management.

Areas of Expertise

• Shopper marketing strategy and execution

• Retail activation and in-store experience design

• Consumer behavior analysis and market research

• Event planning and experiential marketing

• Effective collaboration with sales and retail teams

• Brand building and customer engagement

Professional Impact
Throughout her career, Babs has demonstrated her ability to drive measurable results through innovative marketing campaigns and strategic partnerships. She has a proven track record of delivering successful in-store activations, event-based promotions, and digital marketing initiatives that have helped her previous employers achieve their sales and brand objectives.

Conclusion
With her extensive experience in the beer and beverage industry, Babs Erwin is a valuable asset to Athletic Brewing Co. Her expertise in shopper marketing, event management, and consumer insights, combined with her collaborative approach, make her a key contributor to the company's continued growth and success.