Badar Khushnood

Chief Marketing Officer (CMO)

Lahore, Punjab, Pakistan

Professional Overview

Badar Khushnood is a seasoned marketing executive with over two decades of experience driving business growth and digital transformation across diverse industries. As the Chief Marketing Officer (CMO) at Bramerz, he is responsible for spearheading the company's marketing strategy, leading a talented team, and enhancing the organization's brand presence and market positioning. With a keen eye for emerging trends and a passion for innovation, Badar has a proven track record of delivering impactful marketing campaigns and driving measurable results.

Experience Summary

Current Roles

Chief Marketing Officer (CMO), Bramerz (2006-06-01 to Present)

Oversees the development and implementation of the company's comprehensive marketing strategy, including branding, digital marketing, content creation, and campaigns.

Leads a dynamic team of marketing professionals, fostering a collaborative and results-oriented culture.

Drives the organization's digital transformation efforts, leveraging data-driven insights to optimize marketing initiatives and enhance customer engagement.

Serves as a strategic advisor to the executive team, providing data-driven recommendations to support business growth and expansion.

Co-Founder, Fishry (2017-12-01 to Present)

Co-founded Fishry, a technology-driven platform that connects seafood producers and suppliers with consumers, streamlining the supply chain and enhancing accessibility.

Responsible for the overall marketing and business development strategies, positioning the company as a leading player in the digital seafood ecosystem.

Collaborates with cross-functional teams to enhance the user experience, optimize operations, and drive continuous innovation.

Executive-in-Residence (EIR) & Visiting Faculty, Lahore University of Management Sciences (2020-02-01 to Present)

Serves as an Executive-in-Residence and visiting faculty member, sharing industry insights and mentoring aspiring entrepreneurs and marketing professionals.

Contributes to the development of academic curricula and thought leadership initiatives, fostering a strong connection between academia and industry.

Career Progression

Prior to his current roles, Badar held several senior positions, including:

Chairman, Pakistan Software Houses Association (P@SHA) (2021-10-01 to 2022-09-01)

Product Growth Manager, Pakistan at Facebook (2017-04-01 to 2017-10-01)

Pakistan Country Consultant at Twitter (2016-01-01 to 2016-12-01)

Google Pakistan Country Consultant at Google Inc. (2006-08-01 to 2014-11-01)

IT Consultant at Metro Cash & Carry, Pakistan (2006-04-01 to 2006-08-01)

Sales & Marketing Manager (PK) at ASUSTeK Computer Inc. (2003-09-01 to 2005-12-01)

Manager - Business Technology Team at SMEDA (2001-01-01 to 2003-01-01)

Deputy Manager Marketing at Nishat Group (Chunian Division) (1998-09-01 to 2001-03-01)

Academic Background

Badar holds a Bachelor's degree in Computer Science from the University of Engineering and Technology, Lahore.

Areas of Expertise

Digital marketing strategy and implementation

Brand management and positioning

Omnichannel customer engagement

Data-driven marketing analytics and optimization

Strategic partnerships and business development

Entrepreneurship and venture building

Industry thought leadership and mentorship

Professional Impact

Spearheaded the digital transformation of Bramerz, driving a 35% increase in website traffic and a 25% uplift in customer conversion rates.

Co-founded Fishry, a pioneering digital platform that has streamlined the seafood supply chain and improved accessibility for consumers.

Served as the Chairman of the Pakistan Software Houses Association (P@SHA), contributing to the growth and development of the local technology ecosystem.

Provided strategic advisory and consulting services to leading global tech giants, including Facebook, Twitter, and Google, enhancing their market presence and customer engagement in Pakistan.