Baggit India Research by SuperAGI

Baggit India Private Limited – Corporate Overview

Company Identity and Leadership

Baggit India Private Limited is a prominent, veteran player in the Indian fashion accessories sector, specializing in vegan, cruelty-free handbags and accessories. The company was founded in 1989 by Nina Lekhi, who remains the organization’s Managing Director and Chief Design Curator. Under her leadership, Baggit has developed a reputation for innovative, sustainable design and is widely recognized for its commitment to ethical manufacturing and Indian craftsmanship.

Founder/Key Contact:

Name: Nina Lekhi

Role: Founder, Managing Director, Chief Design Curator

Location: Mumbai, Maharashtra, India

Significant Recognition: Ranked #49 in Fortune’s “Top Fifty Most Powerful Women in Indian Business”; Recipient, Woman Entrepreneur of the Year, 2015

Company History and Evolution

Baggit originated as a small business that Nina Lekhi started after leaving college as a teenager at 18, with a modest investment of ₹7,000. Since then, through persistent growth and adaptation to market shifts, Baggit has scaled into a national retail presence and achieved brand revenues reported at approximately ₹111 crore. The headquarters are located at 218, 2nd Floor, Narayan Udyog Bhavan, Lal Baug, Parel, Mumbai, Maharashtra 400012.

Business Model and Market Position

Baggit operates with a distinctive multi-channel retail approach, utilizing a mix of exclusive brand outlets (EBOs), multi-brand retail partners, third-party marketplaces, and direct-to-consumer (D2C) online sales via baggit.com. The company’s network includes over 100 exclusive outlets with ambitious expansion plans targeting up to 350 EBOs in the next 4–5 years.

The company’s product line spans handbags, wallets, and various fashion accessories, all developed with a focus on design, functionality, and responsible sourcing. Utilizing only cruelty-free, vegan materials (PVC, PU, recycled/upcycled textiles, bio-degradable options under the sub-brand "Maatii"), Baggit is lauded for its pioneering position in the Indian cruelty-free fashion market. The company has incorporated consumer feedback loops, mandating designers and staff spend time directly engaging with end customers to refine products consistently.

Sustainability and Innovation Leadership

Sustainability remains one of Baggit’s key pillars. The company:

Exclusively uses cruelty-free materials and maintains a PETA certification for its vegan product lines.

Recently launched the 'Maatii’ sub-brand—featuring bio-degradable and recycled/upcycled products (e.g., bags constructed from cane, used denim, recycled tyres, paper-mâché).

Innovates with materials such as synthetic fabric from disposable plastic straws and experiments with high-value eco-textiles (e.g., lotus fiber), continuously scanning for viable next-generation sustainable options.

Strategic Positioning and Competitive Differentiation

The company’s growth has been supported by:

Adapting to market polarization, pivoting the Baggit core brand towards a premium positioning while serving millennial and Gen Z shoppers with trend-forward value segments via online channels.

Investing heavily in online presence: current marketing spends have shifted dramatically from an 80:20 offline:online split to 20:80 in favor of digital.

Maintaining profitable, scalable, and franchisable retail operations, with the ability to profit at varying price points—a competitive advantage over import-dependent brands.

Managing counterfeiting risk through pricing/value strategies rather than legal or technological interventions.

Distribution, Sales, and International Expansion

Targeted customer segmentation: Online channels focus on ages 16–25 (trend-driven/shopping-for-value), while offline retail targets ages 25–49 (higher disposable income/experiential shoppers).

In addition to the domestic market, Baggit is focused on international expansion, leveraging India’s increased attractiveness as a diversified supply source post-pandemic and exploring new diaspora-driven overseas markets via international e-commerce.

Corporate Philosophy and Brand Values

Baggit’s founding ideology is grounded in quality for quality people, leveraging perseverance, sustainability, and local talent. The company sees itself as a contributor to both the “Made in India” movement and the growth of the Indian economy, combining traditional artistry with contemporary relevance. Continuous innovation, customer connection, and authenticity underpin Baggit’s mission.

Company Contact Information

Head Office Address: 218, 2nd Floor, Narayan Udyog Bhavan, Lal Baug, Parel, Mumbai 400012, Maharashtra, India

Phone: 9967695334

Email: esupport@baggit.com

Website: [baggit.com](https://baggit.com)

Key Takeaways for Engaging with Baggit India and Nina Lekhi

Nina Lekhi is the driving force—influential, business-savvy, and highly regarded within the sector.

The company is deeply committed to sustainability, local manufacturing, and design innovation.

Baggit is currently expanding, with a strong appetite for digital engagement, innovation partners, and international market access.

Decision-makers at Baggit are actively monitoring global trends in fashion, sustainability, omnichannel retail, and materials innovation, presenting partnership opportunities in those domains.