Baljit Rihal
Global Head of Sports
United Kingdom
Professional Overview
Baljit Rihal is an accomplished sports business professional with extensive expertise in the global sports industry. As the Global Head of Sports at Currencies 4 You, he oversees strategic initiatives and drives the company's sports-related business ventures. Rihal's well-rounded background, encompassing roles as a sports business consultant, FIFA football agent, and founder of industry-leading award programs, positions him as a versatile and influential leader in the sports landscape.
Experience Summary
Current Role
Global Head of Sports, Currencies 4 You (2025-03-01 to Present)
- Responsible for the overall strategic direction and growth of the company's sports-related business initiatives
- Cultivates partnerships with leading sports organizations, teams, and athletes to facilitate unique financial solutions and sponsorship opportunities
- Spearheads the development and implementation of innovative sports-focused products and services
- Leverages extensive industry connections and subject matter expertise to position Currencies 4 You as a trusted partner in the global sports ecosystem
Career Progression
Founder | Sports Business Consultant | FIFA Football Agent (England & India), Inventive Sports (2007-07-01 to Present)
- Launched Inventive Sports, a successful sports business consultancy, and has served as a FIFA-registered football agent in both England and India
- Advised a diverse portfolio of clients, including professional sports teams, leagues, and athletes, on strategic business initiatives, sponsorship deals, and other commercial opportunities
- Instrumental in the expansion and growth of Inventive Sports, solidifying its reputation as a leading consultancy in the industry
Founder, The Asian Football Awards (2010-01-01 to Present)
- Established the prestigious The Asian Football Awards to recognize and celebrate the achievements of Asian football players, coaches, and administrators
- Played a pivotal role in showcasing the growing talent and influence of Asian football on the global stage
Founder, Asian Cricket Awards (2014-01-01 to Present)
- Founded the Asian Cricket Awards to acknowledge the outstanding contributions of Asian cricketers and coaches, further elevating the profile of Asian cricket worldwide
Founder, AsiansInFootball.com (2013-01-01 to Present)
- Launched AsiansInFootball.com, a pioneering online platform dedicated to promoting and celebrating the representation of Asians in the global football industry
Registered ECB Cricket Agent, Inventive Sports (2019-01-01 to 2023-11-01)
- Served as a Registered ECB Cricket Agent, representing the interests of professional cricketers and facilitating their career growth and development
Academic Background
Baljit Rihal holds a Bachelor's degree in Sports Management from the University of Loughborough, where he graduated with distinction.
Areas of Expertise
- Sports business strategy and consulting
- Sponsorship and commercial partnerships
- Player representation and agent services
- Sports event management and organization
- Talent identification and development
- Cross-cultural business development
Professional Impact
- Instrumental in the growth and success of The Asian Football Awards and Asian Cricket Awards, which have become leading platforms for recognizing Asian talent and driving greater representation in global sports
- Actively contributed to the expansion of AsiansInFootball.com, a pioneering online community that promotes and celebrates the achievements of Asians in the football industry
- Leveraged his expertise as a FIFA-registered football agent and ECB-registered cricket agent to guide the careers of numerous professional athletes, facilitating their growth and success
Conclusion
Baljit Rihal's extensive experience, industry-leading expertise, and proven track record of success position him as a highly respected and influential figure in the global sports industry. As the Global Head of Sports at Currencies 4 You, he is poised to drive further innovation and growth, leveraging his extensive network and deep understanding of the sports ecosystem to create lasting value for the company and its clients.
