Barb McDonald

Vice President of Omni Creative

Professional Overview
Barb McDonald is an accomplished creative leader with over 20 years of experience driving innovative marketing strategies and award-winning design solutions for leading retail and lifestyle brands. As the Vice President of Omni Creative at Sundance Holdings Group, LLC, she oversees the development and execution of integrated campaigns that captivate audiences and drive measurable business results.

Experience Summary

Current Role
As Vice President of Omni Creative at Sundance Holdings Group, LLC, Barb is responsible for directing the creative vision and omnichannel marketing efforts for the company's portfolio of premium home, apparel, and lifestyle brands. She leads a talented team of designers, content creators, and digital strategists to deliver engaging, brand-aligned experiences across all consumer touchpoints. Under her leadership, Sundance has achieved significant growth in online sales and improved customer loyalty through personalized, data-driven campaigns.

Career Progression
Prior to her current role, Barb held senior-level creative positions at respected retail and lifestyle brands, including Soft Surroundings, Colortek, and The Territory Ahead. She has a proven track record of driving sales, improving brand awareness, and enhancing customer engagement through innovative marketing initiatives. As Senior Creative Director at Soft Surroundings, Barb spearheaded the rebranding effort that resulted in a 25% increase in online conversions and a 30% uplift in email marketing revenue.

Academic Background
Barb holds a Bachelor of Fine Arts in Graphic Design from the University of Missouri, where she graduated cum laude. She continues to stay at the forefront of industry trends and best practices through ongoing professional development programs and industry events.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Creative direction and brand identity development

• Digital and traditional campaign planning and management

• Ecommerce and customer experience optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Barb has been recognized for her creative excellence and innovative marketing solutions. Her work has been featured in prominent industry publications, and she has been a sought-after speaker at numerous conferences and events. Barb's commitment to driving measurable results and delivering exceptional customer experiences has made her a trusted partner to the brands she has served.

Conclusion
With her extensive experience, proven track record of success, and deep understanding of the evolving retail and lifestyle landscape, Barb McDonald is a strategic and visionary leader poised to drive continued growth and innovation at Sundance Holdings Group, LLC. Her passion for crafting captivating brand narratives and fostering collaborative, high-performing teams makes her an invaluable asset to the organization.