Overview
Barbara Ferrigno is the founder and CEO of Concept Marketing Group, a full-service marketing agency based in Prescott, AZ. Establishing the company in 1978, Barbara has been a pivotal figure in the marketing and advertising industry, known for her innovative approaches and ability to adapt to industry changes over the decades.
Professional Background
Barbara holds a Bachelor's degree in Marketing from Skyline College and has accumulated over 44 years of experience in the field. She is recognized for her expertise in brand development and her proficiency in developing customized licensing programs for clients.
Key Achievements
- Innovative Campaigns: Developed multifaceted marketing campaigns by leveraging accurate data for email and direct mail efforts.
- Industry Transformation: Played a significant role in transitioning marketing strategies from traditional methods to digital platforms.
- Pioneering Digital Presence: Launched the company's website, MarketingSource.com, in 1994, contributing to significant growth and global client acquisition.
Company Profile: Concept Marketing Group
Concept Marketing Group has over 46 years of experience and serves a diverse range of clients, from start-ups to large Fortune 500 companies. The company's main services include targeted marketing, list enhancement, data hygiene services, and strategic campaigns. Key offerings are designed to increase visibility, enhance product offerings, and achieve sustained business growth.
Quick Facts
- Years in Business: 46+
- Customers: Approximately 8,000
- Reach: Nationwide and International
- Clientele: Fashion designers, leading brands, celebrities, media companies, non-profits, and retailers
Service Philosophy
Barbara Ferrigno emphasizes a customer-centric approach, ensuring that clients receive bespoke marketing solutions tailored to their specific needs. The company's strategies focus on:
- Efficient Targeting: Sending marketing materials to the right contacts at optimal times.
- Continuous Improvement: Regularly updating marketing programs to adapt to new trends and technologies.
- Hands-on Support: Maintaining a high level of customer service availability and responsiveness.
Operational Excellence
Barbara leads a team of dedicated individuals and believes in fostering an open line of communication. The company values customer feedback and regularly updates its service offerings to meet evolving market demands.
Innovative Marketing Solutions
Concept Marketing Group stands out by offering:
- Custom Direct Mail and Email Lists
- Consulting Services
- Data-Driven Campaigns
- Online Association Database
Conclusion
Barbara Ferrigno's visionary leadership and persistent innovation have established Concept Marketing Group as a reputable leader in the marketing industry. As she plans for the future, including potential retirement and transitioning leadership, Barbara is committed to ensuring that the company's foundational values and high standards of service continue to thrive.
