Barbara Laing
Senior Advisor, Global Communications
Professional Overview
Barbara Laing is a seasoned communications professional with over 35 years of experience in the environmental and non-profit sectors. As the Senior Advisor for Global Communications at The Nature Conservancy, she leverages her extensive expertise in risk and crisis management, media relations, and strategic communications to drive impactful global initiatives.
Experience Summary
Current Role
In her current role as Senior Advisor, Global Communications at The Nature Conservancy, Barbara is responsible for developing and implementing comprehensive communication strategies to support the organization's worldwide conservation efforts. She plays a critical role in managing high-profile communications during periods of organizational risk or crisis, ensuring the effective dissemination of information and the protection of the Conservancy's reputation. Barbara's leadership and strategic guidance have been instrumental in elevating the Conservancy's global profile and engaging key stakeholders.
Career Progression
Prior to her current position, Barbara held leadership roles at various respected organizations. As the Principal at SS+K, she led the development and execution of successful communication campaigns for a diverse range of clients. Her experience as the Director at Public Strategies, Inc. further strengthened her skills in public affairs, stakeholder management, and strategic planning. Earlier in her career, Barbara worked as a photojournalist, capturing impactful stories for national and international publications, including The Dallas Times Herald.
Academic Background
Barbara holds a degree from The Athenian School, where she developed a strong foundation in communication, critical thinking, and environmental advocacy.
Areas of Expertise
- Global communications strategy and crisis management
- Media relations and public affairs
- Environmental advocacy and non-profit leadership
- Stakeholder engagement and community outreach
- Photojournalism and visual storytelling
Professional Impact
Throughout her career, Barbara has played a pivotal role in shaping the communication strategies of leading environmental organizations. Her work has helped to raise awareness, drive policy changes, and mobilize support for critical conservation initiatives around the world. As a respected industry thought leader, Barbara has been recognized for her contributions to the field and has been invited to speak at numerous conferences and events.
Conclusion
With her extensive experience, strategic acumen, and proven track record of success, Barbara Laing is a valuable asset to The Nature Conservancy and the broader environmental community. Her commitment to environmental stewardship, coupled with her exceptional communication skills, make her a highly sought-after advisor and trusted partner in navigating the complex landscape of global environmental challenges.
